Phoebe McDowell, Beauty Editor
Patek Philippe usually leans towards the more traditional designs, which is why this Ellipse is so unique. The unusual case shape is either based on the Golden Ratio, a divine proportion that equates to 1/1.6181 and seen in everything from maths to nature, or on the shape of a US highway junction seen from a plane. Either way, it’s like nothing else.
Sujin MacKeller, global brand director
The Boy.Friend is so quintessentially Chanel. All the Maison’s codes are there. The tension between masculine and feminine; the Place-Vendome inspired case shape; the high-low mix of proprietary beige gold with “everyday wearer” insouciance. It is almost as if Mlle herself created it.
Sophie BERESINER, BEAUTY DIRECTOR
If you’re buying into the legend that is Cartier, it has to be a Tank. It may have slightly dubious origins – its case shape is based on a WWI war machine – but this version worn by Louis Cartier himself and with a seductively slinky rose-gold bracelet is pure sophistication.
Naomi Barling, Fashion editor
Just because you’re buying a forever watch, doesn’t mean it should suit your personality. Green is starting to edge out blue as the watch dial colour of choice and when combined with Rolex’s gorgeously luminous yellow gold, it makes for a very nonconformist take on an archetypal design.
Laura McCreddie-Doak, watch editor-at-large
Investment doesn’t always mean opting for the obvious. There are newer brands, such as Richard Mille, who are coming up in the ranks as savvy buys. This RM Marshmallow might not be to everyone’s taste but if you think of it as the horological equivalent of Kathrine Baumann’s Campbell Soup or Coca Cola bottle crystal handbags that now fetch fortunes at Christie’s, it doesn’t seem like such a frivolous purchase.
Heather Gwyther, acting social media manager
Dior has been shaking up the watch world with its couture-inspired creations since the first Grand Bal collection in 2011. Every timepiece features a dial-side rotor designed to mimic the swish of Christian Dior’s famed ball gowns and is adorned with everything from shimmering net to peacock feathers. It proves mechanics don’t always have to be masculine.
Lotte Jeffs is the author of How To Be A Gentlewoman