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Watches + Jewellery

Watch What You're Saying

Never be dumb struck again with our handy guide to how to pronounce some of the watch world’s trickier brand names

24.11.2019

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Watch-brand names can be tricksters. Everything seems simple on the page, but in the mouth letters can be lost or added; entire syllables mashed together to make a singular barely resembles the symbols it comprises. No one likes to be corrected, especially in the process of purchasing something rather expensive, so here’s the BURO. guide to some of the more difficult horological monikers.

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