The Watch Directory

Watches are more than just ways to tell the time. Of course, that’s what they do; but what they are is something more. They hold histories, not just of when they were born but of the human hands that made them. They are chroniclers of eras, tastes, even politics. They are a 30-something-millimetre world where past and future become entwined with every move of its gears. Just some of those stories are here. From Rolex’s, and a watch’s, first-ever cross-Channel swim on the wrist of Mercedes Gleitze to Chanel’s rule breaking and Hermès saddle making, BURO. has explored some of the names that have made watch making more than just time telling. Read before you buy. You won’t regret it.