Customisation has gone from being the watch industry’s C-word to something every brand worth their silicon hairspring is clamouring to offer its customers. However, George Bamford was one of the first to venture into this particular Wild West.
Bamford has gone from slapping black PVD on Rolexes, for those who don’t care about invalidating their warranty, to being LVMH’s legit customiser-in-chief. Thanks to the endorsement of watch industry legend and non-executive president of LVMH’s Group Watch Division, Jean-Claude Biver, through Bamford’s eponymous Watch Department you can add your own twist on almost everything in the LVMH stable from a Bulgari Serpenti to a TAG Heuer Carrera.
Now Bamford has been given the stamp of approval by Kering-owned Girard-Perregaux, which has allowed him to go to town on its signature woman’s watch – the iconic Cat’s Eye.
“We have continuously been asked to customise women’s watches, and I love the Cat's Eye from Girard Perregaux. I think it is the perfect watch for personalisation, especially if you imagine matching shoes to the watch, or having a watch that shows off your unique style,” explains founder George when asked why he thought the Cat’s Eye was the ideal fit.
Thanks to the Watch Department’s special techniques (about which they are remaining tight lipped) customers will be able to choose the colour of everything from the dial and sub dials to the numerals, hands and even particular hue behind the date window. There will also be 12 differently coloured strap options crafted from Epi grain leather to complement your creative efforts.
For just £12,500 you can keep it restrained with champagne shades and tasteful pops or go crazy and use every colour available. Either way you’ll only ever be the only one wearing it. And that’s priceless.