The Drop: Logo JewelleryOur logo jewellery edit is window shopping for the soul. Or real shopping for yourself, of course. No one's looking.
Five Reasons to Lust after, or Live in...Logo Jewellery
Logomania isn’t fading into the 90s archive just yet and this season is all about the details. Case in point: Chanel’s shoulder-grazing name earrings seen on and off the runway. But are you daring enough? BURO. makes a case for five reasons you’ll want to name drop.
1. They instantly elevate any outfit. A no-brainer when it comes to off-duty dressing, these jewels will take you from day to night quicker than you can stack them on. Jeans and tee? Yes. Work blazer? You guessed it, yes. Leggings and a jumper? Again, an emphatic yes. Add one to any outfit for a high-low look that promises to make your weekend and workday infinitely more now.
2. They do the talking for you. Wearing logo jewellery is making a statement—they are a sort of sartorial status coveted by the fashion crowd. But be warned: no one is into a logo hoarder so pick one name and stick to it.
3. They can be subtle or...not. There are two camps when it comes to logo jewellery: barely there or in your face. The former is a more subtle take, think the Jacquemus gold-caged earrings where the namesake only becomes noticeable when standing perfectly still. The latter on the other hand screams "LOOK AT ME!" Think the diamanté choker from Balenciaga with 3cm letters splayed across the neck. Both are favourable it just depends on the vibe you’re going for.
4. They have longevity. If brought from the right brand these pieces will last forever. Think the vintage Chanel chain belts that pop up (and off) on Vestiaire Collective just as fast as you can say Chanel or the classic Gucci belt that is never going out of style (fingers crossed).
5. They’re an easy styling win. If you're going down the necklace route add a logo piece to your usual stack. Mix the textures, metals and sizes and don’t be worried about putting finer pieces along with chunkier costume ones, it’s the combination that makes it work.
BURO. says: The fashion editor favourite. Following in the footsteps of Karl Lagerfeld, the British designer’s collaboration mirrored her refined and effortlessly wearable mainline collection.
The star players: McCartney cast her BFF Kate Moss to front the campaign.
The key looks: Our mid-noughties staples: blazers, skinny jeans and ‘boho-chic’ dresses.
The year: 2011
BURO. says: Versace’s capsule collection with H&M evoked an impression of decadent sensuality. Unapologetic glamour at its very best.
The star players: Lindsey Wixson on a giant gold hamster wheel? Now, that’s how you to do a fashion campaign.
The key looks: A studded leather dress and all the 90s-style leopard print.
VIKTOR & ROLF
The year: 2006
BURO. says: A wardrobe to spark more joy in your life? Just see Viktor & Rolf’s meme-inspired spring 2019 couture collection (genius). Years before, the Dutch duo injected their signature dopamine dressing into their wedding-inspired H&M collaboration.
The star players: The Viktor & Rolf bride.
The key looks: A particularly lovely bow-trimmed wedding dress.
MAISON MARTIN MARGIELA
The year: 2012
BURO. says: The one for avant-gardists: Maison Martin Margiela’s blockbuster collection featured re-editions of the anarchic house’s most iconic and bestselling pieces.
The star players: Artist and director Sam Taylor-Johnson filmed the campaign in Paris.
The key looks: The blanket coat, plexi heel shoes and ‘mirrored’ leggings (remember when they were a thing?).
The year: 2014
BURO. says: To mark 10 years of designer collaborations, Alexander Wang became the first American designer to lend his talents to H&M. Much like his ready to wear, it was an athleisure fantasy.
The star players: A regular on the Wang runway, supermodel Joan Smalls starred in the campaign.
The key looks: The leather joggers, bralettes, boxing gloves and outerwear galore.
The year: 2012
BURO. says: The geek-chic shapes, chunky shoes and pattern play: the Italian fashion house has long been loved by the fashion elite, known for its mix of girlish awkwardness and sporty accents.
The star players: Sofia Coppola’s campaign video, starring Brit actress Imogen Poots in Morocco, is how we wish we could dress every day of our summer holiday.
The key looks: The spot skirt suit with a matching jacket. Classic Marni.
The year: 2004
BURO. says: H&M's first designer collaboration was with the iconic Karl Lagerfeld. According to WWD most of the range sold out in a day globally. Unsurprising.
The star players: The King of Fashion, obvs.
The key looks: The Lagerfeld tees (get them on Vestiaire Collective).
The year: 2013
BURO. says: Rich in artisanal detail, saturated colours and natural fabrics - Isabel Marant is the master of French girl cool.
The star players: Model, singer and Jane Birkin’s daughter, Lou Doillon, was among the models up front and centre in the campaign.
The key looks: Leather trousers, a slouchy sweater and ankle boots: aka the dream daywear ensemble.
IMAGES | Courtesy of H&M