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FINDING YOUR JEWEL IDENTITY JUST GOT EASIER

Thanks to a roster of new jewellery retailers to bookmark now

01.03.2021

By Milena Lazazzera

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A spritz of your favourite perfume, a lipstick to boost your mood, a glass of something in the bath to bid adieu to a stressful day. Never before have life’s little luxuries been so important. It is therefore no surprise that online sales of jewellery almost doubled in 2020, compared with the previous year. Coinciding with this, a fresh crop of online jewellery retailers are catering to our craving for more objects of desire. From heirlooms oozing the elegance of a bygone era and accessibly priced statement jewels made by renowned designers to rare gemstones set on custom-made pieces, meet your match.

FOR ONE-OF-A-KIND VINTAGE JEWELLERY

TRY: Omnēque

There are many thrilling perks to vintage jewellery: it’s sustainable, has heritage, you can guarantee no one else will have it. Though, one paralysing fear is the price, right? Leave your worries behind, click on Omnēque, and relish the one-of-a-kind items of jewellery selected and priced by two of the most authoritative names in the industry: historian Vivienne Becker and Joanna Hardy – gemmologist and presenter of the Antiques Roadshow on the BBC. “Omnēque also stands out from the crowd by offering an exceptional and entirely unique concierge service where you can be represented at auction or ask our antique hunters to find an incredibly specific piece. Joanna Hardy also curates the very best loose coloured in the Stone Bar section,” says CEO Amanda Zuydervelt. Alongside dramatic Art Deco earrings by Cartier, you will find statement fashion jewellery by Chanel, Dior or Boucher, along with arresting pieces of art jewellery such as the gold and diamond spectacles designed by Francis De Lara.

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FOR A PERSONALISED EXPERIEnCE

TRY: Once

“At Once, you do not have to spend a certain sum to be considered a VIP. Everyone is a VIP here and assigned a personal shopper the moment they click in,” says Shezan Amiji. A personal assistant who answers all your questions and sources just the right jewellery? A tantalising thought. From quintessentially British institutions such as Theo Fennel with his explosive POW! signature earrings and Californian cool from Jacquie Aiche to sustainable jeweller Pippa Small – who supports local artisans around the world through the charity Turquoise Mountain – you’re guaranteed to find the jewellery you need to suit both your budget and taste.

FOR AVANT-GARDE ACCESSIBILITY

TRY: Motley

By collaborating with artist jewellers such as Hannah Martin and Alice Cicolini, Motley craft their original designs in gold vermeil (just like H&M does with clothes when collaborating with the likes of Balmain or Simone Rocha) and sell them at a lower three figure sum. “Motley is the jewellery holy grail: design no one else has, at a quality and price point no one else offers,” asserts co-founder Cecily Motley. A dramatic bangle by Hannah Martin and Alice Cicolini’s celestial earrings are both difficult to resist.

FOR EMERGING JEWELLERY DESIGNERS

TRY: Finematter

You can trust Scandinavian stylist and influencer Perneille Teisbaek’s eye for cool. As creative director of Finematter, she has selected the most delectable jewellery from a roster of independent designers. The angry intellectual earrings by Completedworks and the Flash diamond ear pin by Katkim are exquisite.

FOR MADE TO TREASURE ENGAGEMENT RINGS

TRY: The Cut London

Finding your other half is a Herculean feat, matched in effort only by what you need to look for next: the engagement ring. For original designs that cater to your unique style, delve into the infinite options at The Cut London by the likes of Gee Woods and Flora Bhattachary. You can also create a bespoke ring (prices start from £5,000 for this service), to help spring to life your dream design.