Trends

Two words: Homely sexy.

In short: yes.

As Scarlett Johansson announces the launch of a skincare brand, we look at why the celebrity beauty market is so saturated, and the problems that come with it.

Come rain or shine.

Coronavirus altered every industry, not least beauty. From a decline in the contouring craze that was popularised by the Kardashians to the towering might of TikTok, Em Odesser charts what's changed and what's ahead.

Lockdown called bras into question. Now, as we enter the post-pandemic era, are they still something we want to wear regularly? Two writers fight it out

Linen is law

Peak post-pandemic dressing

Because there are psychological theories that have you gravitating towards certain colour ways

Discover these lesser known female-led lingerie label's created for the female gaze.

TikTok has birthed a distinct set of aesthetics, and these are the ones you need to know.

Microdosing (but make it fashion).

These are the denim trends to try now that we're almost fully out of lockdown

"Getting dressed up can be an entirely self-gratifying enterprise. Some may chalk it up as, merely, an act of escapism. I’d argue it’s more an act of realisation."

Indecision has no place here

Here are some of our favourite matching top and skirt sets

Hiring a statement look is the new power dressing move. Here’s how to get involved.

Join the club!