Move over LinkedIn? TikTok, the major competitor to Instagram and pretty much any other social media platform you can think of, is entering the job application market. Yes, the multi-billion dollar app is now allowing users to apply for jobs, using the hashtag #TikTokResumes to directly approach an array of companies.
The TikTok Resume program is three-fold: users can search job openings, post their video resume on the application, and submit to the company of their choice. Businesses using this feature include Abercrombie & Fitch Co., E.L.F Beauty, Forever 21, Chipotle, and Popsugar, amongst others. You can even (somewhat ambitiously) apply to be the next WWE superstar.
Chipotle’s Chief Diversity, Inclusion and People Officer, Marissa Andrada, says of the move, “TikTok has been ingrained into Chipotle's DNA for some time and now we're evolving our presence to help bring in top talent to our restaurants.” The company is advertising a whooping 15,000 positions on the app.
Of course, TikTok itself is using their platform as a hub for potential candidates. Where better to apply for the role of Creative Producer than on the app? Each video can be up to three-minutes long – a new length, far longer than the previous 60 second cap.
Currently, only US-based applications are being accepted but this is sure to expand, given TikTok’s colossal global presence.
As with most components of culture, TikTok is redefining this space. The app is encouraging hopefuls to use the resume tool “creatively and authentically”. The program is likely targeted at the Gen-Z population, who already live and breathe video cultivation.
“#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” says Nick Tran, Global Head of Marketing at TikTok.
Undeniably, #CareerTok has become one of the strongest trends on the platform. Under the burgeoning hashtag, people share professional advice, true stories, and tips for attaining and retaining dream careers.
The subculture is possibly the greatest impetus behind #TikTokResumes, but there’s also a larger trend at play. According to a recent LinkedIn survey, 76 per cent of hiring managers believe pre-recorded interviews from candidates would be distinctly helpful in the selection process. Over 60 per cent believe that video resumes could replace a traditional cover letter. LinkedIn itself has included a new feature for users to bring their profiles to life using a short video introduction.
Still, pretty crazy that the home of beauty hacks, dance routines, and viral pranks can land someone their dream job. This very well may be the future of the job hunt.