Success

HOW TO BUILD A BRILLIANT BRAND BY ROSIE HUNTINGTON-WHITELEY

An English rose, in the throngs of hippie LA, she's a model, actress, designer and businesswoman. Here, she shares her success MO.

Rosie Huntington-Whiteley | 02.10.2019

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Rosie epitomises what it is to be a multi-hyphenate, and she certainly knows how to do it successfully. Take note, folks.

OWN YOUR MISTAKES AND LEARN FROM THEM 

I always think about that song by Faces: ‘I wish that I knew what I know now, when I was younger,’ on this one. Having left school at 16, I don’t have much of a formal education, but I’ve had life education and it’s that that’s shaped me. I’ve always followed my gut, and been guided by my instincts. Of course, I’ve made mistakes, but I don’t regret them, because I’ve learned and grown as a businesswoman from those the most. Now that I’m 30, I feel like I’ve got power, youth, energy and experience in equal measure.

BE AUTHENTIC 

I’ve become much more strategic with my time and decisions. Over the last 18 months, I’ve had to say no to some big deals that are commercially very exciting and financially very lucrative because they don’t align with my personal brand. Despite being brilliant opportunities, in the end, saying yes to brands that don’t match my ethos is ultimately damaging to who I am and what I stand for. Always stay true to you.

"Since becoming a mum, I am a much calmer, more measured person"

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BE A WOMAN'S WOMAN

Brilliant things happen when women come together and have open and honest conversations. You can learn so much from each other, especially when you feel connected. As modern-day women we wear so many hats in life. We’re businesswomen, mothers, partners, daughters and sisters. We’re expected to nurture, yet be independent – there’s a lot resting our shoulders. It’s vital we support one another.

IMPOSTER SYNDROME

We’re all vulnerable at some point in our careers. I use my platform to talk about it so much, yet many times still find myself thinking, ‘No, I really am fluking this whole thing.’ I am in such a funny industry as there’s so much smoke and mirrors, but since becoming a mum, I am a much calmer, more measured person. It’s easy to think you’re falling short in some way, but keep perspective and have confidence and conviction in your decisions. I focus on my own career, and don’t compare or measure myself by anyone else’s standards.

UNDERSTAND YOUR MONEY 

This has been a huge one for me. Understanding where money is coming in, where it’s going to and why, and how I spend it. I haven’t ever wanted to rely on anyone else – I guess that’s why I am, and always have been, so driven. I’ve always wanted to be in the driver's seat of my life.

Rosie is the a bareMinerals Ambassador as well as founder of Rose Inc.

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