Last updated on October 2019
BURO which is made up of BURO Global Limited (company number 11456509) of 58 Great Marlborough Street, London, United Kingdom, W1F 7JY and its partners (such as licensees and joint venture entities) who operate BURO websites in territories around the world (collectively “BURO").
(collectively the “Site”), regardless of where you visit it from, and tell you about your privacy rights and how the law protects you.
Full name of legal entity:
|Full name of legal entity:||Buro Global limited|
|Title:||Data privacy manager|
|Postal address:||58 Great Marlborough Street, London, United Kingdom, W1F 7JY|
2.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
2.2 We may collect, use, store and transfer different kinds of personal data about you which We have grouped together as follows:
(a) “Identity Data” includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, photographs, age, gender, educational history and industry;
(b) “Contact Data” includes billing address, residential address, delivery address, email address, social media handles and telephone numbers;
(c) “Financial Data” includes bank account and payment card details;
(d) “Transaction Data” includes details about payments to and from you and other details of products and services you have purchased from us;
(e) “Technical Data” includes internet protocol (IP) address, your login data, browser and device type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, full 'Uniform Resource Locators' clickstream to, through and from the Site and other platforms (such as marketing emails) (including date and time) and other technology on the devices you use to access the Site;
(f) “Profile Data” includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses, comments and content provided by you, products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, mouse-overs and methods used to browse away from the page);
(g) “Usage Data” includes information about how you use the Site, products and services; and
(h) “Marketing and Communications Data” includes your preferences in receiving marketing from us and Our third parties and your communication preferences.
2.4 We do not collect any “Sensitive” or “Special Categories” of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do We collect any information about criminal convictions and offences.
Where We need to collect personal data by law, or under the terms of a contract We have with you and you fail to provide that data when requested, We may not be able to perform the contract We have or are trying to enter into with you (for example, to provide you with goods or services). In this case, We may have to cancel a product or service you have with Us but We will notify you if this is the case at the time.
Where you are providing personal data to Us on behalf of another individual or individuals (for example, on behalf of an organisation when providing employee details or when purchasing a gift or a voucher for a friend), in doing so you are making a declaration that you have:
(a) been duly authorised by each such individual to disclose such personal data to Us for the purposes detailed hereunder; and
3.1 We use different methods to collect data from and about you including through:
Direct interactions. You may give Us your Identity Data, Contact Data and Financial Data by filling in forms or by corresponding with Us via post, phone, email, the Site, social media or otherwise. This includes personal data you provide when you:
(i) apply for Our products or services;
(ii) create an account on the Site;
(iii) subscribe to Our service or publications;
(iv) request marketing to be sent to you;
(v) enter/participate in a competition, promotion, survey or research;
(vi) sign up or buy tickets to attend an event/forum;
(vii) apply for a job (via Our corporate site);
(viii) contact us about a query or give us some feedback.
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources such as social media platforms, analytics providers, advertising networks, technical, payment and delivery services, data brokers or aggregators and publicly availably sources such as Companies House and the Electoral Register based inside the EU. Please Contact Us to find out more about the various third parties and public sources from which We may receive personal data about you.
4.1 We will only use your personal data when the law allows us to. Most commonly, We will use your personal data in the following circumstances:
(a) Where We need to perform the contract We are about to enter into or have entered into with you.
(b) Where it is necessary for Our Legitimate Interests (or those of a third party) and your interests and fundamental rights do not override those interests.
(c) Where We need to Comply with a Legal or Regulatory Obligation.
4.2 Please Contact Us to find out more about the types of lawful basis that We will rely on to process your personal data.
4.3 Generally, We do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting Us.
(a) We have set out below, in a table format, a description of all the ways We plan to use your personal data, and which of the legal bases We rely on to do so. We have also identified what Our Legitimate Interests are where appropriate.
(b) Note that We may process your personal data for more than one lawful ground depending on the specific purpose for which We are using your data. Please Contact Us if you need details about the specific legal ground We are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of Legitimate Interest|
|To register you as a new customer||(a) Identity Data (b) Contact Data||Performance of a Contract with you|
To process and deliver your order including:|
(a) Manage payments, fees and charges
(b) Collect and recover money owed to Us
(a) Identity Data
||(a) Performance of a Contract with you (b) Necessary for Our Legitimate Interests (to recover debts due to Us)|
a) Identity Data
(a) Performance of a Contract with you
|To enable you to partake in a prize draw, competition or complete a survey||
a) Identity Data
||(a) Performance of a Contract with you (b) Necessary for Our Legitimate Interests (to study how customers use Our products / services, to develop them and grow Our business)|
|To administer and protect Our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||(a) Identity Data (b) Contact Data (c) Technical Data||(a) Necessary for Our Legitimate Interests (for running Our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise) (b) Necessary to Comply with a Legal or Regulatory Obligation|
|To deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising We serve to you||(a) Identity Data (b) Contact Data (c) Profile Data (d) Usage Data (e) Marketing and Communications Data (f) Technical Data||Necessary for Our Legitimate Interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)|
|To use data analytics to improve the Site and Our products/services, marketing, customer relationships and experiences||
(a) Technical Data|
(b) Usage Data
|Necessary for Our Legitimate Interests (to define types of customers for Our products and services, to keep the Site updated and relevant, to develop Our business and to inform Our marketing strategy)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||(a) Identity Data (b) Contact Data (c) Technical Data (d) Usage Data (e) Profile Data||Necessary for Our Legitimate Interests (to develop Our products/services and grow Our business)|
|To sign up to a BURO account||(a) Identity Data|
(b) Contact Data
(c) Profile Data
(d) Usage Data
(e) Technical Data Marketing and
(f) Communications Data
|(a) Performance of a Contract with you|
(b) Necessary for Our Legitimate Interests (to facilitate your registration with BURO)
(c) To contact you about news and information regarding BURO Global and your BURO account benefits which we feel may be of interest to you based on your previous interaction or preferences
We do not use your personal data to make automated decisions.
(a) We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
(b) We may use your Identity Data, Contact Data, Technical Data, Usage Data and Profile Data to form a view on what We think you may want or need, or what may be of interest to you. This is how We decide which products, services and offers may be relevant for you (We call this marketing).
(c) You will receive marketing communications from Us if you have requested information from Us or purchased goods or services from Us or if you provided Us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before We share your personal data with any company outside the BURO Group for marketing purposes (such as competition sponsors). Whenever We share your information with another company, We will always ask for your permission, will name the company and will always be clear that your information will be shared with another organisation.
(a) You can ask us or third parties to stop sending you marketing messages at any time or by following the opt-out links on any marketing message sent to you or by Contacting Us at any time.
(b) Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.
(a) We will only use your personal data for the purposes for which We collected it, unless We reasonably consider that We need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact Us.
(b) If We need to use your personal data for an unrelated purpose, We will notify you and We will explain the legal basis which allows Us to do so.
(c) Please note that We may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
This Site is not intended for children and We will not knowingly collect or store information about children (i.e. individuals under the age of 13) without the prior authorisation of a person with parental responsibility over that child.
5.1 We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4.4 above.
(a) Internal Third Parties as set out at paragraph 5.3 below.
(b) External Third Parties as set out at paragraph 5.4 below.
(c) Specific third parties listed in the table in paragraph 4.4 above.
5.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow Our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with Our instructions.
Other companies in BURO acting as joint controllers or processors and who are based in those countries and who operate BURO websites in those territories
(a) Service providers acting as processors provide various services such as data analysis services, credit check services and IT and system administration services.
(b) Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
(c) HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
Please Contact Us to find out more about the various third parties who may process your personal data.
6.1 We share your personal data within BURO. This will involve transferring your data outside the European Economic Area (the “ EEA”).
6.2 Many of Our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. Such destinations may not have laws which protect your information to the same extent as in the EEA.
6.3 Whenever We transfer your personal data out of the EEA, We ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
(a) We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
(b) Where We use certain service providers, We may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
(c) Where We use providers based in the US, We may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
6.4 Please Contact Us if you want further information on the specific mechanism used by Us when transferring your personal data out of the EEA.
7.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on Our instructions and they are subject to a duty of confidentiality.
7.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where We are legally required to do so.
8.1 We will only retain your personal data for as long as necessary to fulfil the purposes We collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
8.2 To determine the appropriate retention period for personal data, We consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which We process your personal data and whether We can achieve those purposes through other means, and the applicable legal requirements.
8.3 By law We have to keep basic information about Our customers (including Contact Data, Identity Data, Financial Data and Transaction Data) for six years after they cease being customers for tax purposes.
8.4 In some circumstances you can ask Us to delete your data: see Request erasure below for further information.
8.5 In some circumstances We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case We may use this information indefinitely without further notice to you.
9.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include the following:
(a) Requesting access to your personal data.
(b) Requesting correction of your personal data.
(c) Requesting erasure of your personal data.
(d) Objecting to processing of your personal data.
(e) Requesting restriction of processing your personal data.
(f) Requesting transfer of your personal data.
(g) Right to withdraw consent.
For further detail on these rights, please refer to paragraph 10.2 as set out below.
9.2 You are advised that you may not be able to withdraw consent, request that We delete your personal data and / or request the We only process for reduced purposes where the personal data is necessary for the purpose (s) BURO collected it for (as detailed in paragraph 3.1 above) or where another legal justification for processing applies. Where you do legitimately withdraw or restrict your consent, or otherwise object to how We process your personal data, it may result in Us being unable to provide goods or services, the fulfilment of which requires the processing of such personal data.
9.3 If you wish to exercise any of the rights set out in paragraph 9.1 above, please Contact Us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, We may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, We may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help Us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up Our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, We will notify you and keep you updated.
(a) “Legitimate Interest” means the interest of Our business in conducting and managing Our business to enable Us to give you the best service/product and the best and most secure experience. We make sure We consider and balance any potential impact on you (both positive and negative) and your rights before We process your personal data for Our Legitimate Interests. We do not use your personal data for activities where Our interests are overridden by the impact on you (unless We have your consent or are otherwise required or permitted to by law). You can obtain further information about how We assess Our Legitimate Interests against any potential impact on you in respect of specific activities by Contacting Us.
(b) “Performance of a Contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
(c) “Comply with a Legal or Regulatory Obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that We are subject to.
You have the right to:
(a) Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data We hold about you and to check that We are lawfully processing it.
(b) Request correction of the personal data that We hold about you. This enables you to have any incomplete or inaccurate data We hold about you corrected, though We may need to verify the accuracy of the new data you provide to Us.
(c) Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for Us continuing to process it. You also have the right to ask Us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where We may have processed your information unlawfully or where We are required to erase your personal data to comply with local law. Note, however, that We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
(d) Object to processing of your personal data where We are relying on a Legitimate Interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where We are processing your personal data for direct marketing purposes. In some cases, We may demonstrate that We have compelling legitimate grounds to process your information which override your rights and freedoms.
(e) Request restriction of processing of your personal data. This enables you to ask Us to suspend the processing of your personal data in the following scenarios: (a) if you want Us to establish the data’s accuracy; (b) where Our use of the data is unlawful but you do not want Us to erase it; (c) where you need Us to hold the data even if We no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to Our use of your data but We need to verify whether We have overriding legitimate grounds to use it.
(f) Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for Us to use or where We used the information to perform a contract with you.
(g) Withdraw consent at any time where We are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, We may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.