Fashion

The G-spot

Move over millennial pink - it’s all about 50 shades of green. Check out BURO.’s guide to nailing fashion’s new favourite shade

Emma Firth | 29.10.2019

Share the story
Link copied

Keeping up with fashion’s colour coding merry-go-round is no easy feat. Is millennial pink still a thing? Buttery yellow? Scarlet fever? For autumn / winter 2019, one shade was forecast as a clear winner. The unsung hero of catwalk hues: green. Check out BURO.’s cheat sheet guide to going green this season - and where to shop and style the look now.

The muse:

Our new favourite (and hilarious) Instagram character. Introducing: @fashionweekfrog. Or the Green Lady of Brooklyn (google it).

Colour theory:

Mint green, olive, khaki, highlighter hues, lime washes. Literally anything goes.

The psychology of green:

Ida Petersson, women's buying director at Browns Fashion, tells BURO: ‘Green is a very calming colour that symbolises nature, but also in many ways symbolises the recent rise in interest towards sustainability in fashion, so perhaps in a time of global uncertainty designers are unconsciously being drawn to it. Other than that it’s a colour that perhaps has been under-utilised in past seasons so it makes total sense that designers are now looking for a new colour pop.’

‘perhaps in a time of global uncertainty designers are unconsciously being drawn to GREEN.'

IDA PETERSSON, WOMEN'S BUYING DIRECTOR AT BROWNS FASHION

ADVERTISEMENT. CONTINUE READING BELOW

AW19 Runway DNA:

Minimalists, look away now. From Molly Goddard’s megawatt acid brights to Christopher Kane’s fetish-inspired mini dress, the brighter the better. Elsewear, head-to-toe green co-ords is an easy win for from Eudon Choi’s deconstructed 70s-style tailoring to Burberry’s olive-toned skirt suit. ‘Brands such as Balenciaga, Bottega and Marques Almeida already have some amazing greens this season,’ Ida adds. ‘Looking ahead to SS20, we’ve seen some great green pieces from Valentino, Rejina Pyo, Bernadette, Alessandra Rich, Balmain, Versace and many more are nailing it.’

CHRISTOPHER KANE SHOW, FW19

Molly Goddard, FW19

VERSACE, SS20

BURO. styling notes:

‘I think most people get the fear when it comes to bold colours. Don’t want to brave head-to-toe? Green, whatever the shade is earthy so pair it with browns, beige and black for an autumnal look. If you’re more into your palette play, mix and match your green with yellow, orange, blue and red.’

Images i shutterstock


SHOP THIS + 

Want to inject more green into your closet? BURO.’s got you covered.

​ ​
Share the story
Link copied
Explore more