Fashion

Dopamine Dressing

Fashion to make you smile? Right this way

21.07.2020

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It’s day Who Is Really Counting Anymore. You’re wearing the same grey(ish) T-shirt for the third - or is it forth? - time in a row. The idea of differencing between your weekday versus weekend wear is laughable; every day is National Day After Yesterday. Wardrobe manifestation = more reruns than there are Friends episodes on Comedy Central. But. Lest we forget the power of playing positive dress up, especially in the dark ages.

“We have a set of subconscious associations connected with each element of our environment, including colour,” Kate Nightingale, psychologist and founder of Style Psychology, tells us. “When you put some colour on, your brain automatically activates all of your subconscious associations with it and if your current emotional states is considerably different to these associations, your brain will slowly start to adjust your mood.”

In layman’s terms, the symbolic meaning a particular colour has could potentially improve your wellbeing when wearing said hue. Like bringing your awareness to a quality or virtue that you want to cultivate more in a (virtual) yoga class - it’s essentially the same thing. It’s about dressing with intention; do you want to feel more alert or joyful? And so on. For those who want to get more personal with their palette, we’ve decoded the colour theories making waves this season.

1/6
SUNNY DELIGHT

Sies Marjan Ss20

COLOUR THEORY: Happy, whimsical, child-like, sun, warmth, brightness

DESIGNER DNA: Lanvin, Molly Goddard, Lemaire, Fendi

BEST WORN: After your Hinge date cancelled on a (socially distanced) walk and wine. Dangerously common. 


BURO. LOVES:

weekday yellow sweater

WEEKDAY Claire Turtleneck, £45

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2/6
IT’S EASY BEING GREEN

Balenciaga show SS20

COLOUR THEORY: Fresh, energy, calming, harmony, natural, money

DESIGNER DNA: Off-White, Burberry, Eudon Choi, Marques Almeida, Christopher Kane

BEST WORN: Pre-your first (and only) walk of the day or post IGTV yoga video to elongate your aura of zen 


BURO. LOVES:

shrimps Rosemary Dress, £495

3/6
SCARLET FEVER

Rochas SS20

Rochas SS20

COLOUR THEORY: Love, sex, decisiveness, strength, confidence, dominance, anger, power

DESIGNER DNA: Balenciaga, Emporio Armani, Brandon Maxwell

BEST WORN: To Netflix and thrill


BURO. LOVES:

STELLA MCCARTNEY Delia red floral-jacquard silk mini dress, £1420

4/6
PURPLE REIGN

MARC JACOBS SS20

COLOUR THEORY: Royal, creative, luxury, magic, wisdom

DESIGNER DNA: Dries Van Noten, Comme des Garçons, Sies Marjan, Halpern, Balmain, Giambattista Valli

BEST WORN: Lip-syncing to Prince’s Purple Rain on TikTok, surely?


BURO. LOVES:

HELMSTEDT grape-print velvet trousers, £350

5/6
THINK PINK

BALMAIN SHOW SS20

COLOUR THEORY: Feminine, soft, approachable, friendly, happy, vibrant, sociable

DESIGNER DNA: Sies Marjan, Carolina Herrera, Alexander McQueen, Jacquemus, Hellessy

BEST WORN: On Wednesdays


BURO. LOVES:

house of sunny ISLAND BLAZER, £119

6/6
BLUE CRUSH

Stella McCartney show SS20

COLOUR THEORY: Open, vast, free, relaxing, dependable, trustworthy

DESIGNER DNA: Max Mara, Stella McCartney, Valentino

BEST WORN: For Monday’s Zoom meeting 


BURO. LOVES:

OLIVIA VON HALLE two-piece pyjama set, £420

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