Fashion

DOPAMINE DRESSING: HOW TO DRESS YOURSELF HAPPY

Time to get personal with your palette? BURO. decodes the colour theories making waves this season to boost your closet – and your mood

Emma Firth | 18.11.2019

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The power of positive thinking? I’m getting there: with a little help from my friend – Headspace - and watching Russell Brand’s therapist-style YouTube videos to soothe my weary brain (‘Do You Ever Feel Anxious? Then Watch This’ – works like a charm). And as Caitlin Moran says: “Nine times out of ten, you probably aren't having a full-on nervous breakdown – you just need a cup of tea and a biscuit.” The power of positive dressing? Now, that’s a bigger work in progress.

Whilst the autumn/winter 2019 runway was awash with bold splashes of saturated, feel-good-factor colour, I fear my wardrobe is still stuck in the dark ages. Maybe it’s the dreary weather, maybe the never-ending headlines with the subtext ‘we’re all f****d’, or the fact my floor-drobe is 95% black polo necks, but I vow to get out of this sartorial default mode and embrace dopamine dressing in all its fine glory. I’m not alone, according to LYST, for the past six months, the most searched-for colour (after black and neutrals) is red, followed by pink, green, yellow and purple.

“We have a set of subconscious associations connected with each element of our environment, including colour,” Kate Nightingale, psychologist and founder of Style Psychology, tells BURO. She explained: “When you put some colour on, your brain automatically activates all of your subconscious associations with it and if your current emotional states is considerably different to these associations, your brain will slowly start to adjust your mood.” To put it another way, the symbolic meaning a particular colour has could potentially alter your mood when wearing said shade. Time to get personal with your palette? BURO. decodes the colour coding theories making waves this season…

1/6
SUNNY DELIGHT

Sies Marjan Ss20

COLOUR THEORY: Happy, whimsical, child-like, sun, warmth, brightness

DESIGNER DNA: Lanvin, Molly Goddard, Lemaire, Fendi

BEST WORN: After a break-up


BURO. LOVES:

SHRIMPS Antonia Bag - Banana, £475

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2/6
IT’S EASY BEING GREEN

Balenciaga show SS20

COLOUR THEORY: Fresh, energy, calming, harmony, natural, money

DESIGNER DNA: Off-White, Burberry, Eudon Choi, Marques Almeida, Christopher Kane

BEST WORN: Sunday strolling in Hampstead Heath


BURO. LOVES:

EUDON CHO Beatrice green twill blazer, £575

3/6
SCARLET FEVER

Alexander McQueen show SS20

COLOUR THEORY: Love, sex, decisiveness, strength, confidence, dominance, anger, power

DESIGNER DNA: Balenciaga, Emporio Armani, Brandon Maxwell

BEST WORN: On a third date


BURO. LOVES:

Balmain High Waist Button Detail Trousers, £1,425

4/6
PURPLE REIGN

Sies Marjan show Fw19

COLOUR THEORY: Royal, creative, luxury, magic, wisdom

DESIGNER DNA: Dries Van Noten, Comme des Garçons, Sies Marjan, Halpern, Balmain, Giambattista Valli

BEST WORN: At your first Christmas ‘do of the year, and every soirée thereafter


BURO. LOVES:

ROTATE Frilled Button-Up Midi Dress, £365

5/6
HOT PINK ENERGY

Alexander McQueen FW19

COLOUR THEORY: Feminine, soft, approachable, friendly, happy, vibrant, sociable

DESIGNER DNA: Sies Marjan, Carolina Herrera, Alexander McQueen, Jacquemus, Hellessy

BEST WORN: On Wednesdays (if you know, you know)


BURO. LOVES:

STAND STUDIO Maria pink faux shearling coat, £300

6/6
BLUE CRUSH

Max Mara show FW19

COLOUR THEORY: Open, vast, free, relaxing, dependable, trustworthy

DESIGNER DNA: Max Mara, Stella McCartney, Valentino

BEST WORN: For a first job interview


BURO. LOVES:

HELLESSY Kristin tie-front plissé silk-satin kimono, £450

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