Fashion

Dopamine Dressing: How To Dress Yourself Happy

Fashion to make you smile? Right this way

Emma Firth | 18.11.2019

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It’s day Who Is Really Counting Anymore. You’re wearing the same thick grey(ish) jumper for the third - or is it forth? - time in a row. And the idea of differencing between your weekday versus weekend wear is laughable. Every day is National Day After Yesterday. Wardrobe manifestation = cue more reruns than there are Friends episodes on Dave. But. Lest we forget the power of playing positive dress up, especially in the dark ages.

“We have a set of subconscious associations connected with each element of our environment, including colour,” Kate Nightingale, psychologist and founder of Style Psychology, tells us. “When you put some colour on, your brain automatically activates all of your subconscious associations with it and if your current emotional states is considerably different to these associations, your brain will slowly start to adjust your mood.”

In layman’s terms, the symbolic meaning a particular colour could potentially improve your wellbeing when wearing said hue. Like when you have to set an intention pre-yoga, it’s essentially the same thing. It’s about dressing with intention; do you want to feel more alert or joyful? And so on. For those who want to get more personal with their palette, we’ve decoded the colour theories making waves this season.

1/6
SUNNY DELIGHT

Sies Marjan Ss20

COLOUR THEORY: Happy, whimsical, child-like, sun, warmth, brightness

DESIGNER DNA: Lanvin, Molly Goddard, Lemaire, Fendi

BEST WORN: After your virtual Hinge date ghosted you (dangerously common now)


BURO. LOVES:

weekday yellow sweater

WEEKDAY Claire Turtleneck, £45

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2/6
IT’S EASY BEING GREEN

Balenciaga show SS20

COLOUR THEORY: Fresh, energy, calming, harmony, natural, money

DESIGNER DNA: Off-White, Burberry, Eudon Choi, Marques Almeida, Christopher Kane

BEST WORN: Post IGTV Yoga video, pre-your first (and only) walk of the day


BURO. LOVES:

shrimps Rosemary Dress, £495.00

3/6
SCARLET FEVER

Alexander McQueen show SS20

COLOUR THEORY: Love, sex, decisiveness, strength, confidence, dominance, anger, power

DESIGNER DNA: Balenciaga, Emporio Armani, Brandon Maxwell

BEST WORN: To Netflix and thrill


BURO. LOVES:

STELLA MCCARTNEY Delia red floral-jacquard silk mini dress, £1420

4/6
PURPLE REIGN

COLOUR THEORY: Royal, creative, luxury, magic, wisdom

DESIGNER DNA: Dries Van Noten, Comme des Garçons, Sies Marjan, Halpern, Balmain, Giambattista Valli

BEST WORN: Lip-syncing to Prince’s Purple Reign on TikTok, surely?


BURO. LOVES:

HELMSTEDT grape-print velvet trousers, £350

5/6
THINK PINK

BALMAIN SHOW SS20

COLOUR THEORY: Feminine, soft, approachable, friendly, happy, vibrant, sociable

DESIGNER DNA: Sies Marjan, Carolina Herrera, Alexander McQueen, Jacquemus, Hellessy

BEST WORN: On Wednesdays


BURO. LOVES:

house of sunny ISLAND BLAZER, £119

6/6
BLUE CRUSH

Stella McCartney show SS20

COLOUR THEORY: Open, vast, free, relaxing, dependable, trustworthy

DESIGNER DNA: Max Mara, Stella McCartney, Valentino

BEST WORN: For Monday’s Zoom conference call with the office


BURO. LOVES:

OLIVIA VON HALLE two-piece pyjama set, £420

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