If there’s one thing more stressful than putting on a fashion show, it’s knowing where to host a bunch of hungry editors at the dinner later that evening. Or, using up all your data to source the chicest nightcap for a post-runway debrief? We’ve been there. The catwalk spectacle is the main event, of course, but haute hangouts are the icing on the cake.
Which probably explains fashion brands’ foray into fine dining, from Prada opening a London branch of its Milan bakery, Marchesi 1824, to Jacquemus opening his second culinary project in Paris.
The latest outpost to add to the list: Gucci. According to WWD, the Italian luxury label is slated to open a new restaurant in Los Angeles next year, following on from the success of its green-walled Gucci Osteria in Florence, overseen by three-Michelin-starred chef Massimo Bottura. Gucci tortellini in parmesan sauce, anyone? A thousand times, yes.
Details of the hyped Hollywood hotspot’s menu and interiors are currently under wraps over, though we do know it will be located on Rodeo Drive. There’s also whispers that Dior, owned by LVMH, is plotting a restaurant on Beverly Hills' iconic street. Until then, check out BURO.’s spotlight on the brands fusing fashion ‘n’ food.