A shopping feature about what to wear when it rains? In July? Is this a joke? Well no, actually. A shopping feature about ‘festival fashion’ in these ‘unprecedented times’ would be a joke, but this is (somewhat) serious. It rains all the time in the UK, especially when we assume it shouldn’t. Just as pride comes before a fall, a gloating heatwave here is bound to be followed by anything from overcast to raging storms. That’s just nature for you - and life.
Some of us really like rain in spite of its plan-cancelling prowess. It’s good for our plants; it smells nice; and, best of all, it makes us feel like the protagonist of a morose music video. But being caught in the rain is a definitive shortcut to dishevelment, therefore it’s annoying. So what’s the solution? An umbrella and a coat that is at least water-resistant (by Bottega Veneta, if you’re lucky) are the obvious things. A waterproof phone case attached to a lanyard? Not so obvious, although since seeing one, we kind of get it. For anyone who finds comfort in cuteness, there are also rain hats and rain boots - an acquired taste, but a taste nonetheless.