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Want to spoil your four-legged friend this year? Browns East’s ultra-pampering Pet Palace has got you covered


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Snuggles on tap, park life, never has to worry about cooking a meal, happy to talk to strangers. Oh, to be a pooch for a day. So, what’s a dog owner to gift their canine companion that seemingly has everything this Christmas? Enter Browns East’s pampering pet emporium.

A new project from London’s cult boutique store, where your furry friends have the chance to enjoy the luxurious VIP treatment. Coinciding with the launch of pet clothing at Browns - from the likes of Petements (more below) and Burberry - the ‘Pet Palace’ is an immersive space replete with pink faux fur walls and Sara Shakeel artwork, with Virginie from the E5 Dog Photography on hand (from 12-4pm at weekends) to capture doggy customers in all their luxe finery.

Interested? Sessions are priced at £65 and you'll receive two digital images from the shoot. For added festive sparkle, digital enhancement by artist Sara Shakeel is also available. What’s more, with every booking, Butternut Box will donate a week's worth of dog food to the Wild at Heart Foundation charity supporting dog rescue and adoption. Photography bookings are essential so reserve your spot here.

"the ‘Pet Palace’, is an immersive space replete with pink faux fur walls and Sara Shakeel artwork."


For those who are wondering if Petements is any relation to Parisian label Vetements – it’s not. Starting off as a spoof Instagram account, featuring photos of posing pooches in couture, the ‘secret animal design collective’ recently launched its own line of doggie outfits. Genius.

E5 Dog Photography is on hand to capture doggy customers

From designer leads to mesh hoodies (yes, really), these subtly brilliant pet-robe additions will ensure your pooch wins ‘best street style star’ on your next park date. It's a dog eat dog world out there.

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