modern wardrobe

The Forever Bag

How to buy less, choose well and style your new favourite bag so you'll always love it

Naomi Barling | 20.10.2019

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Photography I DANIEL Archer

styling I naomi barling

While some bags may pop in for a season, or become temporary outfit companions, a forever bag will stick around long enough to hear more stories than a daily diary entry.

The forever bag is a lasting investment; it's a purchase that if taken care of will last long enough to become an heirloom, and save countless wardrobe crises. Such bags even have the potential to make you some money, thanks to resale sites, such as Vestiare or TheRealReal, pre-loved Chanels can find a new home overnight. The key is to invest wisely from the get go and find the right style and fit for you, alongside impeccable quality.

THE FOREVER BAG

coming soon from chanel

Tips for AW19:

  1. It's all about a hero bag that has personality. Proportion is everything. Go super-tiny or wholly oversized. Choose unorthodox shapes and fabric combinations.
  2. Check Vestiaire to see what brands are holding their value before you empty your wallet. Classics, like the Chanel 2.55 and the Hermès Birkin, are consistent winners.
  3. Brave it. It’s not about playing safe – if you choose a print or bold colour, be sure it will coordinate with more than multiple outfits in your wardrobe.

“I LOVE THE IDEA OF GETTING A BAG THAT SPEAKS FOR ITSELF AND DOESN’T JUST BLEND INTO MY WINTER COAT.”

NAOMI BARLING, BURO. FASHION EDITOR


SHOP THIS

These bags will last forever

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