With the fashion industry responsible for 10% of global carbon dioxide emissions each year, shopping sustainably is now a necessity. But aside from investing in certain brands and avoiding others, how can you make it less about erstwhile purchases and more about changing how you engage with shopping entirely? See below.
A newborn of the retail world, Lårs Labels is an online shopping destination wholly dedicated to fashion, beauty and lifestyle products that are both environmentally and socially conscious. Founded by Sophie Larsen (a former buyer) and Chris Jarrett (an award-winning creative director), Lårs Labels exists to challenge the greenwashing and lack of transparency that define the retail industry's approach to sustainability.
Due to the aforementioned greenwashing and lack of transparency, the actual ethical credentials of fashion brands often require demystifying. Luckily, there's an app for that in the form of Good On You. With over 2000 brand ratings, Good On You is also an excellent resource for discovering new ethical brands and can be used to petition individual companies to do better. Its biggest fan? Emma Watson.
Eshita Kabra-Davies founded By Rotation - the UK's first peer-to-peer fashion rental service - in a bid to transform how we consume fashion. Use it to access designer goods at a massively discounted price and minimise your carbon footprint by buying less and sharing more.