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Whether you're single or in a relationship, you deserve nothing less than the loveliest bras and knickers


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During the first lockdown, there was a moment at which wearing a bra suddenly became as strange as wearing a pair of crotchless knickers. With no one around to impress – let alone seduce – the concept of lingerie seemed pointless. And now, in the midst of a third lockdown, you may have forgotten how the mechanism of a bra works entirely. But as Valentine’s Day approaches, what you wear beneath your clothes – if you ever cared in the first place – may begin to matter again. Underwear, however, is more than just what you wear beneath your clothes. The right bra and briefs can give you as much comfort and support as the compliments and advice of a group of unfamiliar women in a club toilet. Mostly, lingerie is exciting. It’s exciting to look at. It’s exciting to try on. It’s exciting to show off. Ultimately, it’s the perfect antidote to the boredom of lockdown – even if you’re immensely single.

Maybe purchasing new lingerie actually makes more sense for Valentine’s Day if you are single. To do it for yourself and yourself alone is an act of empowerment. And sometimes life is easier when there isn’t anyone around to impress. That said, we wouldn’t blame you for feeling that lingerie is in fact wasted if no one sees it. We guess that the ‘self-partnered’ among us will simply have to resort to more unorthodox methods of attention-seeking this Valentine’s Day. Perhaps we will bombard our friends with – tasteful – pictures on our Whatsapp group chat. Or, if we’re feeling particularly reckless, post them ‘to main’. Maybe set up an OnlyFans. Who knows! If your lingerie is anything as beautiful as the underwear sets below, it deserves to be seen – stared at intensely, even. After all, how could anyone resist?