The Miu Miu tartan coat! The Batsheva dress! The headband! Cast your minds back to last month when Twitter went into frenzy mode over Ella Emhoff's inauguration style. Up until that point, unless you’re familiar with Kamala Harris’s family tree – she’s the US vice-president’s stepdaughter – you probably hadn’t heard the name before.
Quickly, she’s become fashion's breakout star to watch, after a recent IMG signing, ("Ella communicates this moment in time," IMG president Ivan Bart told The New York Times. "There's a cheekiness and a joy she exudes."). The leading talent agency also manages, among others, the Hadid sisters, Hailey Bieber, Karlie Kloss and – more recently - inauguration poet Amanda Gorman.
As well possessing ineffably cool personal style, Brooklyn-based Emhoff is also a fine arts student, graduating this year from Parsons School of Design, where she studies textiles. (She'll often post images on her Instagram feed modelling her colourful cartoon-inspired creations). Alongside this, she's also taken up a new lockdown hobby: tattooing. Using her own body as a canvas.
This week, Emhoff modelled for one of the hottest American brands, Proenza Schouler, during their virtual show at New York Fashion Week. For her catwalk debut she wore a black power suit from the label’s AW21 collection. “She represents the story we wanted to tell with the collection,” Proenza Schouler’s co-founder Lazaro Hernandez told WWD. “It’s the beginning of a whole new chapter in American history, in the kind of clothes we’re wearing and are attracted to. She’s the breath of fresh air.”
Just a few hours later, we learned that she landed her first magazine cover. On one of nine covers of the Berlin-based art and fashion niche title, DUST (wearing one of her own designs; a colourful patchwork knitted sweater). Inside, she discusses art and life with the legendary performance artist Marina Abramović. When asked about her future plans, Emhoff said she’s focused on her studies: “I’m in my last semester, so it’s very, very close. But after college, I’m obviously very excited about signing with IMG, modelling and developing that creative aspect, but also continuing with my knitwear - it’s really important to me. It’s almost a selfish act; a cathartic experience; my therapy”.
You can watch Ella Emhoff interviewing the creative duo behind Proenza Schouler, and telling her fashion story here, on the NYFW platform.