For 2021 and beyond, the fashion industry is making conscious moves to embrace a more circular economy. From Gucci teaming up with The Real Real to sell a curated selection of pre-owned items and the Olsen twins' personal archive vintage sale to Levi’s recently-launched secondhand platform.
Next up: Vestiaire Collective, a pioneer in the resale space, has announced they are teaming up with a plethora of luxury brands to curate exclusive selections of pre-owned items on its e-commerce platform, as part of a new and unique Brand Approved program. The first brand to collaborate on the project? Alexander McQueen.
Essentially, McQueen's sales’ team will be getting in touch regularly with their private clients to ask them whether they want to sell some of the pieces they do not wear anymore and give them a new lease of life, in exchange for a buying credit at selected McQueen's stores. After the brand's authentication, selected items - think the iconic tartan skirt from the AW06 collection (£179) to an elegant LBD (£275) - will go on sale on the Vestiaire Collective app and website.
“There is an urgent need to address the way we currently produce and consume fashion”, says Vestiaire Collective Co-founder and President, Fanny Moizant. “Our programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity”.
“We are delighted to give beautifully crafted pieces a new story and to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme”, adds Alexander McQueen’s CEO, Emmanuel Gintzburger. (The brand has been developing the project for more than two years, sourcing the best items from Alexander McQueen's aficionados). “We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively.”
Images | alexander mcqueen