Gucci's Next Fashion Show Is A Sign Of The Times

Presenting shows “off-schedule” appears to be the new normal (also see: Bottega Veneta, Stella McCartney, Alexander McQueen, Versace, Kenzo, Off-White, Celine and Valentino).When IRL shows have become increasingly difficult to plan for, due to a year of fluctuating social restrictions, exploring different experiential streams is marginally more of an attractive strategy. In September, Balenciaga recreated an 1980s music video (Corey Hart's Sunglasses at Night). In December the brand then presented a video game Afterworld: the Age of Tomorrow, where all the characters modelled the AW21 collection (if you haven’t tried it yet, it’s available here.)

“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” Gucci's Michele said in a statement last summer . “We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”