Fashion

Diesel x Diesel: A Surreal Spin On The 1980s

“It is a collection of revamped “classics”, brought into the brave new now.”

24.03.2021

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In times of uncertainty, looking to the past can be a source of deep comfort. A nourishing tonic adopted by fashion designers this season: from Lanvin’s love letters to the early noughties (calling on Paris Hilton to front their latest campaign to a partywear-driven AW21 collection set to Gwen Stefan’s 2004 anthem Rich Girl) to Jeremy Scott’s homage to Old Hollywood. The latest designer to put a fresh spin on timeless classics? Glenn Martens for Diesel. His 24-piece debut collection, entitled Diesel x Diesel, draws inspiration from the label’s own archives from the 1980s.

“We wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s,” Martens explains in a brand statement, who worked very closely with the brand’s founder Renzo Rosso on the project. “Renzo called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics”, brought into the brave new now.” Think preppy apparel and signature Diesel workwear, from leather and denim bomber/trucker jackets, hoodies, jeans, denim jumpsuits and A-line mini skirts.

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The campaign film for the collection also has a neo-nostalgic feel: entitled “Fake Smiles”, the surreal one-minute video, shot in kaleidoscopic hues, features models in everyday scenarios with extra-large, exaggerated smiles.: washing the dishes, ironing, grilling a BBQ, sending emails on a retro keyboard at the office. As Martens explains, it’s a nod to our “constant pursuit of happiness.” The capsule will be March 29th, and the first full collection designed by Martens will be revealed in June during Milan Fashion week.

HEADER & BODY IMAGES | DIESEL

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