Fashion

FASHION.HYPE: PRADA’S ICONIC 00s BAG IS BACK

AKA, the throwback we’ve all been waiting for

Emma Firth | 13.11.2019

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Miuccia Prada is no stranger to making It bags. BURO.’s highlights over the years? The cult nylon designs circa 1984 and the oh-so-practical and perennially chic backpack in the 90s (that always makes us think of that quote in 10 Things I Hate About You: “There's a difference between like and love. Because, I like my Skechers, but I love my Prada backpack.” Same).

Then came the bowling bag debuted during the fashion house’s spring / summer 2000 ‘Sincere Chic’ collection. The bag was so popular, in fact, Prada stores had to open long waiting lists for customers. What maketh the cult hit? Bowling bags - first created in the 1920s to carry the weight of bowling balls, hence the name - are the perfect combination of roomy (we like that) and on the right side of athleisure. Sporty, yes, yet elegant enough that it doesn’t look like you’ve just got back from a gym class. 

So, if you're looking to treat yourself to the ultimate sports-luxe accessory this season, look no further. As Prada just dropped a re-issue of their most covetable handbag designs (we first spotted them on the brand's resort 2020 runway). Available in five different colourways – pink, black, tan, red and white - the reboot leather bowling bag comes in two versions. First, a top handle, slightly larger version (£1,720), as well as a smaller crossbody strap version (£1,220), and both are available to purchase in all Prada London boutiques. Meet you at the tills?

available in all Prada London boutiques

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