Fashion

HOW MILAN IS DOING FASHION WEEK

Fendi and Dolce & Gabbana are staging actual shows, while Prada is broadcasting Raf Simons’ debut online

24.09.2020

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Italian fashion might be back in business, but it's not business as usual. With travel restrictions, few - if any - international editors and models can attend. Unsurprisingly, most fashion houses have decided to play it safe and opt for digital-only experiences or no-audience stage shows. Even the most talked about show of the season - Raf Simons’ debut for Prada - will be broadcast digitally. Here are some key takeaways, thus far.

fendi

Kicking off Milan was Fendi's first unisex show and the last one before Kim Jones takes the reins. 130 selected guests were in attendance (usually the space accommodates 1500 fashion folk). Whites and beautifully cut linens were a focus of the collection. On silk shirts and dresses were reel photographs that Silvia Venturini Fendi took during lockdown from her bedroom window. There were also two surprising model comebacks: Penelope Tree, 70, the ultimate 60s It-girl, and Yasmine Le Bon, 55, one of the supreme top models from the 80s, both stalked the catwalk.

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Dolce & Gabbana

This season, D&G are paying tribute to their beloved isle of Sicily. Entitled “Patchwork of Sicily”, the collection was inspired by the multicultural heritage of the island and featured jackets, dresses and jeans pieced together from a variety of fabrics from previous seasons. “We've long been inspired by Sicily, and so wanted to tell the stories of the different cultures, from the Spanish and the Arabs, to the Normans,” explained the designers in a video message posted on Instagram. Staged in their usual venue, the Metropol, Italian guests were - safely - in attendance.

Alberta Ferretti

“In this difficult situation, so harsh and unforgiving in many ways, my gut instinct was to embrace kindness and a certain seductive softness. I believe that it stems from self confidence and from the acceptance of the natural power of femininity”, said Alberta Feretti before her event in the courtyard of Milan’s Castello Sforzesco. Her collection was an ode to femininity with a special focus on the bralette, which is shaping up to be a key trend of the season, worn under jackets, or on its own with jeans.

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