It makes sense that a photographer who captures women as beautifully as Cleo Glover would have a similarly excellent eye for vintage lingerie and swimwear. Obsessed with both since her adolescence, Cleo - once a backstage photographer at shows such as Jacquemus and Balmain - found herself drawn to shooting lingerie and swimwear as her career progressed. While shoots of this kind have traditionally tended to cater to the male gaze, Cleo shoots women how they want to be seen. The results are always both immensely gorgeous and joyfully relatable.
As her portfolio has grown, so has her collection of vintage lingerie and swimwear. Bum Baby is a venture intended to celebrate and sell these pieces with the same passion and care Cleo puts into her photography. Launched only this year, Bum Baby is a least one positive part of 2020. A visit to the site will have you clinging to the last remnants of summer like your life depends on it, but - with bikinis and swimsuits this good - maybe that’s not an entirely bad thing. Carpe diem and all that!