The fashion industry has made a lot of Georgian talent in recent years. Given the fact that ‘Georgian talent’ includes the likes of Demna Gvasalia and David Koma, it would be philistine not to. Now regarded as the fashion capital of Eastern Europe, Tbilisi tends to be the focal point of much of this praise. But aside from Georgian designers who helm huge houses such as Balenciaga, what does Tbilisi have to offer by way of brands?
0711 was founded by Nino Eliava and Ana Mokia in 2012. The pair met in childhood during a holiday in Mexico, which may provide one theory as to their inclination towards naming bags after sunny destinations like ‘Copacabana’ and ‘St. Barts’. While Nino is in charge of the creative process, Ana focuses on business growth. With their beautiful bags stocked on Moda Operandi and Farfetch, this is clearly a partnership that works. Although both the calfskin and vegan leather used by 0711 are French, many of the bags themselves are handcrafted by Georgian artisans. As for the meaning behind 0711? They’re literally just the founders’ favourite numbers.