Fashion Rental FAQs With HURR Collective's Victoria Prew

We all want to shop more sustainably, to take the guilt out of one-off purchases and fashion’s constant pull, which is where rental fashion offers an appealing solution. HURR Collective it the UK’s first peer-to-peer wardrobe rental platform - the Airbnb of fashion. Co-founded and co-coded from scratch by ex-chartered surveyor Victoria Prew, HURR provides a realistic solution to fast fashion, while promoting the circular economy by extending the lifespan of our clothes.

The platform allows women to rent and lend their wardrobes securely and effort free. It is a two-sided marketplace; on one side lenders can make money from their ‘I can’t wear that again’ clothing and on the other side, renters can access these designer pieces for around 20 percent of their original retail price. The shift on the importance of ownership to access, particularly among consumers of the millennial generation is the reason why HURR has boomed in popularity. HURR has established a way to connect people, technology and fashion to deliver a streamlined rental process that allows women to share their wardrobes (without letting go forever) and take even better care of the planet. The tides seem to finally changing and we are all ears.

Here, Prew shares her expertise on rental fashion.

On Rental changing the way we shop

There’s also a whole new generation that value ‘access’ over ‘ownership’ and have shifted towards more conscious fashion consumption. They’re smarter than ever about the pieces they want to own forever and the pieces they want to wear once or twice. The future of fashion should be circular, and combining buying with rental, resale and upcycling schemes is a great way to start. I also live by Livia Firth’s #30Wears campaign, and really stop to ask “will I wear this at least 30 times” before I buy anything at all!

What is Peer-to-Peer rental?

HURR is the UK's first peer-to-peer wardrobe rental platform. Just like a typical marketplace, we don't actually hold stock. Instead, we connect forward-thinking women and allow them to share their wardrobes securely and in seconds. Meaning you can help the environment, still love fashion and make money. As a tech company, it was essential for us to ensure that the process was safe and secure for your wardrobe. This took a huge amount of time and technical infrastructure, but trust is at our core. We have worked extremely hard from day one to ensure vetting and review processes are in place to build a community of like-minded women.”

On Making money with HURR

Some of our top lenders are making £500 - £1,000 a month renting their wardrobe. If you're good at spotting trends or have treasures hidden away in your wardrobe - you're a HURR Girl. Once you’re set up online we borrow your pieces for the season and rent them out for you.