Balmain, Kenzo, Erdem, Versace: H&M have a slew of greatest hits to their name in the designer collaborations department. This year, the high street giant is joining forces with the cult gothic brand The Vampire’s Wife, created by Susie Cave. Here is everything you need to know about the ultra-cool collaboration.
After Susie Cave launched her brand Vampire’s wife in 2014, it quickly attracted a roster of celebrity fans (including the likes of Keira Knightley, Kate Moss, and Jodie Comer). Even if you’re unfamiliar with the brand, you’ve likely her Falconetti signature ruffle dresses on the red carpet. Cave likes to reference the Victorian era, with a mix of other vintage references. “The spirit of the Vampire’s Wife rises out of all the things we love,” explains Susie Cave. “There is a bit of Goya, some Russian ballet, a bit of Blanche Dubois.” She continues: “There is a prairie element, demure and utilitarian but also unabashedly sexy.” When H&M proposed the idea of a collaboration, she immediately said yes.
The gothic glam collection is focused mainly on perfect little black dresses with romantic details: think puff sleeves, pussy-bows and metallic colourways. Highlights include two lace dresses - a long one in classic black The Night Whisper and a mini one, The Mystique Dress, with shimmering metal threads. (According to Susie, we should style it with fingerless gloves). The accessories are equally beautiful. Including butterfly sunglasses, a white detachable collar, and a shopper bag with a lace pattern. Importantly, everything is made up of sustainably sourced materials, utilizing recycled nylon and polyester. And yes, the timing of this gothic glam collection bodes perfectly well with the Craft reboot.
Susie Cave doesn’t hide that it’s her famous musician husband, Nick Cave who took care of the jewellery department. “Nick sat down one morning and designed it all himself,” she says. “He loves to work on things he knows nothing about. He sees it as an advantage and is not restrained by limitations.” What to expect? Colourful ear cuffs, chain necklaces, rings and a bracelet with lucky charms in the form of hearts, books, love letters, eyes and ladybugs.
The collection will hit selected H&M stores on October 22nd, just in time for Halloween. You can also shop it online - but be quick, we suspect that it will sell out within minutes.