Fashion

A Uniqlo x Louvre Collab is Coming

Art fans, rejoice!

29.01.2021

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Are you missing going to galleries? Is your culture cred dwindling? You're in luck, because Uniqlo, the Japanese retailer known for its effortless, elevated staples, has just announced a four year partnership with the Louvre, that will see the museum's most iconic artworks adorn clothes. And it's not the first time the brand has collaborated with the arts, having previously worked with MoMA and The Tate. 

credits | UNIQLO

There will be T-shirts featuring reimagined artworks in various forms, for example, Mona Lisa, who appears on one, smirking and holding a bouquet of flowers. In addition, there are slouchy sweaters with embroidery of Venus de Milo and the Winged Victory of Samothrace. Meanwhile the menswear line will feature designs by British graphic artist Peter Saville, known for his collaborations with rock bands Joy Division, New Order or Wham! “I was intrigued by the fact that at the Louvre, the world’s most famous work of art, the Mona Lisa is known at the Louvre simply as Painting No. INV 779, which is its internal inventory number,” Saville explains.

credits | UNIQLO

And the partnership is about more than just the clothes. The high-street giant will sponsor the museum’s Saturday night free admission programme, which aims to make art accessible, as well as hosting a series of behind the scenes educational event when the museum reopens.

The collection launches online and in selected stores worldwide on February 4, with prices ranging from £12.90 to £24.90. In the meantime, you can browse the collection here.

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