We only recommend things we love, however we might earn a small commission if you choose to buy something.

runway decoded

Chanel's understated luxury

Youthful tailoring, tweeds and a plethora of denim. Read BURO.'s verdict on Chanel's SS20 runway in Paris.


Share the story
Link copied

The mood

Chanel's shows have always been the highlight of Paris Fashion Week, known for their classic codes of both glamour and sophistication. This season there was a strong youthfulness in the air, with a mix of tweed hot pants (into it), puffball skirts, Capri pants and ruffled denim jackets. The collection plays with simplicity and balance of volume for feminine touch - get ready to see a lot of haute hot pants and tweed playsuits next season. In the accessories department, we’ve got our beady eyes on the leather clutch bags and chain belts. An ode to classic French girl style. J’adore!

Setting the scene

The set comprised a Parisian rooftop: think rustic chimneys, faux windows and casement windows which models walked across. “The roofs of Paris remind me of the atmosphere of the Nouvelle Vague. I saw silhouettes walking on the roofs. I thought about Kristen Stewart playing Jean Seberg and all the actresses Gabrielle Chanel dressed at that time,” says Virginie Viard, Artistic Director of the Fashion collections.


Caroline de Maigret, Alma Jodorowsky, Soo Joo Park, Nana Komatsu and Jennie Kim, as well as singers Cardi B, Angèle, Ace Tee and Yuna.

The BURO. verdict

I love wearability in clothing and Chanel's latest collection came together with desirable pieces that can be worn not only head to toe but plenty of pieces to pick to extend your summer wardrobe and last forever. Timeless classic pieces with an edge is the mood and direction taken from Chanel's latest collection. In particular I loved the denim, which seems to be having a moment in Paris for Spring and what's better than a pair that will last a lifetime in style and quality? It’s the perfect effortless french style look we all crave.” - Natalie Hartley, Fashion Director




Share the story
Link copied
Link copied