Fashion

Buro Bulletin: Prince Charles x Yoox Net-a-Porter

Prince Charles just launched a fashion collection – sort of. The royal's charity The Prince's Foundation has teamed up with Yoox Net-a-Porter on a new fashion project

Emma Firth | 13.11.2019

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Of all the (British) royals, who is your style muse? Arguably the usual suspects will creep up: Diana, Princess of Wales (for her normcore to power suiting), Princess Margaret (her sartorial sense was so iconic it earned its own nickname - The Margaret Look - in the 1950s). Elsewhere, Prince Charles is something of a fashion underdog in the clan; if you’re in need of refresher on his off duty looks, see the royal’s bright yellow Hermès jumper he wore in the late 70s. An inspired choice.

So, we’re particularly delighted that Prince Charles is set to launch his first-ever fashion collection. Well, sort of.

HRH The PRince of wales with federico marchetti

The royal's charity The Prince's Foundation has teamed up with Yoox Net-a-Porter on a new fashion project, entitled The Modern Artisan, which will culminate as a sustainable-focused men’s and women’s capsule collection.

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The project aims to bring together artisanal textile and data-driven design, through high-end sustainable manufacturing. Through this, the collaboration aims to equip 12 young students - both from the UK and Italy - with the skills to succeed in a fast-paced digital landscape. First, six Italian students (selected from leading design school Politecnico di Milano) will draw inspiration from Leonardo Da Vinci, 500 years after his death, reinterpreting elements and ideas of the Renaissance master into their final designs. Whilst six graduates from the UK will work on the actual production of the garments.

THE MODERN ARTISAN STUDENTS WITH HRH THE PRINCE OF WALES AND FEDERICO MARCHETTI

Launching in mid-2020, the collection will be sold across all four YOOX NET-A-PORTER brands: Net-A-Porter, Mr Porter, The Outnet and Yoox. Profits from the sale of the collection will be donated to The Prince’s Foundation to support its charitable work.

“Designed in Italy and crafted in the UK, The Modern Artisan collection will be an important expression of how talent and technology can work across boundaries and borders,” explains YOOX NET-A-PORTER GROUP Chairman and Chief Executive Officer, Federico Marchetti. “This project, part of a long- term partnership between YOOX NET-A-PORTER and The Prince’s Foundation, will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity – and, importantly, to do so sustainably, following the example of HRH The Prince of Wales who has dedicated the last 40 years to building a more sustainable future.”

hero image shutterstock
inset images by Mike Wilkinson


watch this 

Love a royal drama? Stream this…

THE CROWN – NETFLIX

VICTORIA – AMAZON PRIME

MARGARET: THE REBEL PRINCESS – AMAZON PRIME

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