FASHION.HYPE: A FIRST LOOK AT PRADA X ADIDAS

After weeks of teasing, the two superbrands have unveiled a first look at the highly-anticipated collaboration. Here’s everything you need to know about Pradidas

25.11.2019

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The sneaker revolution sees no sign of abating, made absolutely crystal clear when Prada announced that yes, you can stop analysing and obsessing over the hype trail, it’s true; Prada for Adidas is imminent. And after weeks kept on tenterhooks, the official first look from their collaboration has finally been unveiled.

For those who can't get enough of vintage streetwear, you'll be pleased to note both houses are delving deep into their archives. The first iteration of the collaboration is a unisex two-piece collection, which are sold together as a set. First, an all-white take on the iconic Adidas Superstar sneaker (which originally launched in 1969) and arm candy by way of an enlarged version of Prada’s iconic bowling bag tote (first spotted at the fashion house’s spring / summer 2000 ‘Sincere Chic’ show).

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The sad news? Only 700 of the bag and sneaker sets have been produced, which will be available to buy online through adidas.com and prada.com, and at selected Prada stores worldwide, from December 4th. ICYMI, don’t worry, you’ve still got another chance to buy into the Pradidas world.

In early 2020, the second instalment of the partnership will drop, with the release of new Luna Rossa performance sailing footwear. The Luna Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s Cup – the oldest trophy in sport and the most prestigious international sailing competition "is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing," according to the brand.

Price-wise we’re assured it will meet somewhere in the middle of both brands price points, which is ambiguous enough to make us start saving, and then we need to think about outfits. If rumours are true, one will be called the ‘Adidas Prada Sailing Shoe’, and will be in two colourways, white with metallic silver or red. Um. No real idea what to imagine here, but we’re ready when they are. More information and images still to come, so please, for the sake of the missing piece of your footwear wardrobe, watch this space.

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