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BURO. BULLETIN: IS LIZZO MERCHANDISE COMING?

Lizzo is officially 100% that bitch and now she’s wearing those trousers. Has she got her own merchandise coming?

25.11.2019

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Last night at the 02 Lizzo did a performance that can be described (and was, by one BURO.source) as ‘mass self-care’. The vibe around Lizzo is just pure inspired joy, where people don’t shove and strop to get to the front, they say ‘I’m so sorry to bump you,’, and you respond with ‘that’s OK, no problem’ and make space. Because everyone is there to love Lizzo, and right now, the world needs that kind of love.

So why is Lizzo ‘that bitch’? She twerks and flutes, yes. She is loud and she’s very open about the fact she’s not always happy, but also she wears the most incredible personalised outfits - like THOSE sequined trousers from her show last night - that might just be a message that she’s won her copyright case and maybe there’s ‘That Bitch’ merch coming?

You didn’t know? The phrase “100% that bitch” from Lizzo’s single Truth Hurts, has obviously become something of an unofficial trademark. So, since June this year she has been trying to copyright it for use on clothing and other merchandise. Yes please, I would also like to go to my Christmas party in gold and black ‘That Bitch’ trousers. But has the spanner left the works? Because the hold-up has been a British singer called Mina Lioness, who in February 2017 tweeted: ‘I did a DNA test and found out I’m 100% that bitch.’ It went viral, several memes sprung up (but which came first, the tweet or the egg?), and Lizzo released Truth Hurts seven months later, crediting the memes for her inspiration.

The real truth, though, is that a tweet doesn’t lay claim to an idea. Commercialising it by printing it onto a T-shirt, or sequinned gold trousers say, yes. That holds some sway in the intellectual property rights game. So, can we look forward to some real Lizzo merch to come? Can you too be that bitch because it says it all over your outfits? We can only hope. In the meantime, we continue to love Lizzo.

GETTY IMAGES


OTHER SOCIAL Vs SUPERSTAR TRADEMARK WARS

‘On Fleek pt. 2’

Nicki Minaj VS Christina Milian

Nicki’s lyric in Feeling Myself ‘pretty on fleek’ appears on Christina Milian’s ‘Pretty On Fleek’ T-shirt and sweatshirt line and Nicki is ‘“still waitin on the percentage at the door *tilts head”. So is Peaches presumably.

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For those who can't get enough of vintage streetwear, you'll be pleased to note both houses are delving deep into their archives. The first iteration of the collaboration is a unisex two-piece collection, which are sold together as a set. First, an all-white take on the iconic Adidas Superstar sneaker (which originally launched in 1969) and arm candy by way of an enlarged version of Prada’s iconic bowling bag tote (first spotted at the fashion house’s spring / summer 2000 ‘Sincere Chic’ show).

The sad news? Only 700 of the bag and sneaker sets have been produced, which will be available to buy online through adidas.com and prada.com, and at selected Prada stores worldwide, from December 4th. ICYMI, don’t worry, you’ve still got another chance to buy into the Pradidas world.

In early 2020, the second instalment of the partnership will drop, with the release of new Luna Rossa performance sailing footwear. The Luna Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s Cup – the oldest trophy in sport and the most prestigious international sailing competition "is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing," according to the brand.

Price-wise we’re assured it will meet somewhere in the middle of both brands price points, which is ambiguous enough to make us start saving, and then we need to think about outfits. If rumours are true, one will be called the ‘Adidas Prada Sailing Shoe’, and will be in two colourways, white with metallic silver or red. Um. No real idea what to imagine here, but we’re ready when they are. More information and images still to come, so please, for the sake of the missing piece of your footwear wardrobe, watch this space.

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