The sneaker revolution sees no sign of abating, made absolutely crystal clear by Prada who today announced that yes, you can stop analysing and obsessing over the hype trail, it’s true; Prada for Adidas is imminent.
We’ve done our own analysing and obsessing and here is what you can expect. A two piece sneaker collaboration. One will be an Adidas Originals reinvention, and the other a performance pair. And suddenly we won’t feel the need to carry two bags to work, to put our ‘comfy’ shoe option into. The comfy shoe option will be the only shoe option.
For those who can't get enough of vintage streetwear, you'll be pleased to note both houses are delving deep into their archives.The first iteration of the collaboration - launching for both men and women globally in December 2019 -will be the release of two limited-edition Prada for adidas styles that draw "on the rich patrimony and iconography of both labels, representing a tribute to timeless classics."
In early 2020, the second instalment of the partnership will drop, with the release of new Luna Rossa performance sailing footwear. The Luna Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s Cup – the oldest trophy in sport and the most prestigious international sailing competition "is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing," according to the brand.
Price-wise we’re assured it will meet somewhere in the middle of both brands price points, which is ambiguous enough to make us start saving, and then we need to think about outfits. If rumours are true, one will be called the ‘Adidas Prada Sailing Shoe’, and will be in two colourways, white with metallic silver or red. Um. No real idea what to imagine here, but we’re ready when they are.
More information and images still to come, so please, for the sake of the missing piece of your footwear wardrobe, watch this space.