Generation Next

MEET OROTON

Yet more stuff to covet

26.10.2020

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Good news has been sparse in 2020, but every once in a while you hear of something positive that’s rarity makes it all the sweeter – like the fact that Oroton has just launched in the UK. If you’ve got no idea what Oroton is, that’s even better: you get the additional joy of discovering it for the first time.

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Like its fellow countrymen Zimmermann and Réalisation Par, Oroton hails from Australia. Starting life as a textile importer in 1938, sourcing and celebrating the best fabrics in the world has always been a priority for the brand. Oroton’s transition into design, however, is where it really began to shine. Woven metallic mesh was a purely utilitarian material before Oroton made evening bags from the stuff. In shimmering gold and silver, these were – predictably – highly desired.

But that was then – what about now? Sophie Holt – the granddaughter of the former Australian Prime Minister Harold Holt – became the Creative Director of Oroton in 2018. Before her appointment, Australia’s original luxury brand had been struggling – her only option was to create something new.

But the newness of Holt’s vision is not to suggest that Oroton’s history played no part in it. Just as utilitarian materials had previously been transformed into beautiful bags by the brand, any Oroton piece is always as functional as it is covetable. Soliciting the same squeals of joy and attention as a newborn baby, clothes are in fact a very recent addition to the Oroton family. Much of Holt’s work reinterprets the archives, injecting everything with the botox of modernity – but never overdoing it. The prints, for example, look so authentically vintage that you won’t really want anyone else to wear them. This might be difficult though: we reckon Oroton will enjoy great success here.

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