THE FASHION BRANDS SET TO RULE 2020
As we wave goodbye to an entire decade, here’s the labels you should have on your radar for next year
18.11.2019 | Emma Firth
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The 2020s are nearly here. We’re excited because we can fully celebrate the fashion forecast on the horizon. Based on Lyst's big reveal of the fastest-growing search terms over the last six months - here’s the labels you should have on your radar.
THE POWER PUFF GIRLS
Who? ROTATE Birger Christensen
BURO. SAYS: Those XL-sleeved, party dresses that have been taking over your Instagram feed of late? It’s all down to Thora Valdimars and Jeanette Friis Madsen. The Danish design duo behind the brand ROTATE Birger Christensen, crafted their collection after pondering the gaps in their own wardrobes and musing dream pieces. Desperately seeking a bold 80s-esque power dress (or tuxedo) to jolt your after-dark closet? Look no further.
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THE POSTMODERNISTS
Who? GCDS
BURO. SAYS: GCDS – an acronym for ‘God Can’t Destroy Streetwear’ in case you were wondering - is the anti-minimalist Italian brand bringing you the hyped goods. Launched in 2015, by designer brother duo Giuliano and Giordano Calza, the high-octane label fuses streetwear with comics and kitsch. Think Pokémon tees, heart-shaped clutch bags, slogan-happy hoodies and graphics heavy on irony.
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THE CALIFORNIA COOL (2.0)
Who? ALYX
BURO. SAYS: Designed by Matthew Williams, ALYX (pronounced ‘a-leeks’), is built on the concept of ‘high quality materials mixed with subversive culture’, alongside harnessing inspiration from his California youth and music (the chunky black ‘Bowie’ boots are on our winter wish-list). Formerly creative director for Lady Gaga and Kanye West, Williams’ designs captures the zeitgeist, blending high-fashion, fetish-wear and lo-fi skater style.
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THE FRENCH FUTURIST
Who? Marine Serre
BURO. SAYS: Marine Serre is the queen of the moon print. One of Paris’ hottest young labels right now, Serre founded her eponymous label while working at Balenciaga. Her signature sportswear-cum-couture collections are made using end-of-cycle product for base materials and high-tech fabrics. And don’t even get us started on her haute hosiery – obsessed.
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THE NEW ROMANTIC
Who? Cecilie Bahnsen
BURO. SAYS: We've been die-hard fans of Cecilie Bahnsen's signature babydoll dresses for sometime now, and yes, we're still obsessed with the street style catnip. Drawing on the minimalist aesthetic of her Danish heritage, Bahnsen combines craftsmanship and details with architectural volumes and sculptural silhouettes, offering a fresh take on femininity.
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