Fashion

CIAO BELLA: POSTCARDS FROM MILAN FASHION WEEK AW20

Did your ticket get lost in the mail? Don't worry - from Prada to Gucci, we update you with all the runway magic as it happens

21.02.2020
 

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Milan may have always been noted as the most glamorous fashion weeks among the ‘Big Four’ (for example, J-Lo’s jungle dress at the Versace show last season), but this time round designers are breaking convention. For one, Gucci invites came via WhatsApp from Alessandro Michele himself, along with voice notes and a few personal photos of him en route to the show. And what else? Well you’ll just have to read ahead, won’t you.

GUCCI’S SIXTIES SOCIALIATE

Gucci_Spring_Summer_2020_Catwalk_Show
Gucci_Spring_Summer_2020_Catwalk_Show

Gucci’s theatrical AW20 show, entitled ‘An Unrepeatable Ritual’ – which took the audience behind the scenes – presented a modern spin on ladylike sixties dressing. Think Almost Famous' Penny Lane coats styled with thick red tights (and the iconic ‘Jackie’ bag – made famous by the former first lady), retro suiting, colourful baby doll dresses, clunky shoes and a mash-up of texture. But the key theme for Gucci was transparency, as the audience got full backstage access - witnessing everything from pre-show beauty to outfit changes. The question on everyone's lips was, is this real BTS, or staged? 

MAX MARA’S MODERN ARMOUR

Max_Mara_Spring_Summer_2020_Catwalk_Show
Max_Mara_Spring_Summer_2020_Catwalk_Show

Looking to smarten up your winter closet? Look no further – from don’t-mess-with-me power shouldered jackets, pinstripe suiting, and utility-wear, Max Mara offered a plethora of modern classics. Power dressing and the art of uniform was at the heart of this collection, reinforcing the message that the Max Mara woman’s dreams "cast her as the captain of her own ship."

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ALBERTA FERRETTI’S LOVE LETTER TO THE L-WORD

Alberta_Ferretti_Spring_Summer_2020_Catwalk_Show
Alberta_Ferretti_Spring_Summer_2020_Catwalk_Show

A consistent trend this season, leather played a particular focus at Alberta Ferretti, with head-to-toe leather looks that played with proportions; juxtaposed with a sea of frothy, romantic gowns. In terms of silhouette, the message was ‘acceptable in the 80s’, with an offering of buttery soft bombers and tapered trousers in charcoal, black and maroon, with accents of lilac and red. Special mention to the slicked back hair and chunky gold jewellery too, which had us yearning for a Sade beauty overhaul there and then. 

prada's MAXIMUM IMPACT 

Prada_Spring_Summer_2020_Catwalk_Show
Prada_Spring_Summer_2020_Catwalk_Show

Is streetwear officially dead? Because Prada’s new collection serves sartorial style so good you’ll never want to touch a hoodie again. Well, maybe not. But still, a shirt and tie paired with coloured tights and Mary Jane heels is what you’ll want to shop next winter. Think Annie Hall, think Marlene Dietrich, think Julia Roberts at the 1990 Globes! Seriously speaking though, the sporty nylon bags may still have a presence, but there’s a distinct shift from athleisure towards tailoring with puffed patent blazer in muted tones and structured tweed with a touch of naked (ish) dressing by way of opaque organza silk. And where’s the fun? In the disco details that come in the form sequin fringing.

bottega veneta's TEXTURAL PLAYGROUND

Bottega_Veneta_Spring_Summer_2020_Catwalk_Show
Bottega_Veneta_Spring_Summer_2020_Catwalk_Show

We’ve spoken before about our quilty pleasure for Bottega Veneta’s genius intrecciato technique. Because in an era where hyper-branding shows no signs of waning, there is something almost commendable about a label that can create an It-item that isn’t adorned with monogram. Enter Daniel Lee, who since taking over Bottega Veneta, has created its most successful bag ever, the Pouch clutch. But his brilliance doesn’t end at accessories, as he proved in Milan this weekend. For AW20 Lee introduced maximalist fringing on the foot of Teddy coats, knitwear and leather ensembles. He also presented a Billie Eilish-approved colour palette (black, rich chocolate brown and slime green). 

fendi'S SOFT GLAMOUR 

Fendi_Spring_Summer_2020_Catwalk_Show
Fendi_Spring_Summer_2020_Catwalk_Show

Puffed sleeves with dropped shoulders, satin buttons in sugary pinks and muted yellow lace (was Wes Anderson consulting on colour, perhaps?), full A-line midi skirts and trench coats - sounds all very prim and proper, doesn’t it? But Fendi’s show presenting ladylike dressing with an edge. Taking notes from Old Hollywood glamour poster girls from Ava Gardner, Lauren Bacall and Jayne Mansfield, but presenting garms with a 21st century twist. Think leather boiler suits, exposed undergarments and oversized blazers. 

versace'S follow-up

Versace_Spring_Summer_2020_Catwalk_Show
Versace_Spring_Summer_2020_Catwalk_Show

Having had Jennifer Lopez close last season’s show wearing that jungle dress, Donatella gave herself a hard act to follow. Deciding to go co-ed, Versace's AW20 collection was colour galore with Barbie-pink suits and floral prints in primary red, blue and magenta. There were more subtle hues with denim, leather and snakeskin ensembles, which touched on the 90s era with its baggy jean and bomber jacket silhouettes. Eschew colour at all costs? Fear not. Versace served black looks, by way of mini leather dresses and tailored two-pieces, all adorned with its signature 80s gold hardware. 

images | shutterstock

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