Generation Next: South Africa
Meet this season's Mercedes-Benz Fashion Talents, four South African designers brought together to showcase their AW20 collections at Berlin Fashion WeekMercedes-Benz has championed emerging fashion talent since 2009 with its Mercedes-Benz Fashion Talents programme, which during the past eleven years has supported more than 150 designers across 30 global platforms.
In 2020, the programme has shined a focus on South African talent. This year’s designers, who showed their AW20 collections at Mercedes-Benz Fashion Week in Berlin were Clive Rundle, Floyd Avenue, Rich Mnisi and Viviers. We caught up with them post show to find out about their brands, South Africa’s creative scene and the importance, for them, of embracing their cultural heritage.
“The world is looking at Africa from a different prospective and have shelved the stigmas.”
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“For centuries we’ve had our voices taken away from us so now is the time for us to retell our stories and reveal the truth.”
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“Our differences are all beautiful if you take the time to look and listen.”
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“Living in the multi-layered city of Johannesburg stimulates all my senses with colour, light and energy.”
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