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Louis Vuitton’s pre-fall 2020 campaign features an all-star cast in its science fiction-infused images. Kind of like Blade Runner, but make it fashion, you know?


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Once done with fashion (if that day ever were to occur), we’re hoping that Nicholas Ghesquière’s next project will be film. For Louis Vuitton’s pre-fall 2020 campaign, the realms of fashion come together for a taste of what Hollywood would look like if Ghesquière had Hitchcock’s job. The creative director offers 24 pulp fiction and B Movie concepts, bringing them to life with a costume-like collection, that is noted as a ‘wearable library’ on the press release. Modelling these costumes, or playing the protagonists of these Twilight Zone-style realities, is a line-up of Hollywood actors, singers and models.

Lensed by Collier Schorr, Chloe Gracë Moretz, Sophie Turner, Jaden Smith, Léa Seydoux and many more appear as characters on book covers or posters. Ghesquière has already proven his love for sci-fi, having previously included a Stranger Things graphic on one of Louis Vuitton’s T-shirts. He also dropped a League of Legends x Louis Vuitton collection, and posted a photograph with the game’s Senna player on Instagram yesterday, demonstrating his fanboy status.

The campaign’s artwork has been designed by four international artists, and evokes visions of classic sci-fi and horrors from the 1960s-80s. Did Close Encounters of the Third Kind give you chills? So will Stacey Martin’s The Vanishers. Is Orson Welles' War of the Worlds on your top 10? Then Jaden Smith’s Lost Planet might tickle your fancy. Or perhaps Hitchcock’s Rebecca is more your style? Then take note from Jennifer Connelly in Dream Keeper. From Hitchhiker’s Guide to the Galaxy to The Werewolf - the references are endless. If nothing else this campaign is perfect for the film category on Monday night's pub quiz. And whilst we’re sad that the posters themselves won’t be available, the clothing (or costumes, should we say), will of course be. The collection will also include a T-shirt adorned with the original cover of William Peter Blatty’s 1971 cult horror novel, The Exorcist. That’s our 2020 Halloween costume sorted.