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Inside the new Gucci Book

The Italian fashion house is not content with taking over your wardrobe and lipstick collection, it wants your coffee table too.


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We love a coffee table fashion book. The one that sits next to your John Booth vase filled with your FlowerBx flowers. The list of books in your wishlist is never-ending but which Fashion bible book to invest in for all those lazy Sundays is the question. In the wake of Gucci’s new Artbook, Ωοτοκία, (pronounced Ovee-parry-tee) BURO. has rounded up some other new to the bookstore finds you will also want to add to the collection.


It’s produced by Greek photographer, film and stage director, producer, and screenwriter Yorgos Lanthimos who was the director of surreal film The Lobster, you can tell.

The subject matter is the 2020 Cruise Collection, but it’s very much a collaborative surreal exploration inspired by the vision of Alessandro Michele and photographer by Lanthimos.

Ωοτοκία is a zoological term meaning ‘the production of eggs by an animal’. Obscure, maybe, but it relates to the mythology of Zeus in the form of a swan seducing goddess Leda, who then lays two eggs from which two of her children are hatched.

The shoot location is Rome, with all imagery shot against the backdrop of the Leda Gallery of Villa Albani Torlonia, home of an exceptional collection of greek and roman scultpures. Very Gucci artbook-esque.
It is distributed by IDEA Books, the London-based independent publisher, but is also available at Dover Street Market London, Gucci Garden in Florence and Gucci Wooster in New York (if you can’t get there, go here).

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