The Rotate Guide To Copenhagen

There must be something in the water. Danish water to be precise, because sartorially speaking, everything to emerge from Denmark in recent years, both on and off the runways, has set hearts racing. Rotate is the dress-centric brand we are all slightly obsessed with. Unless you have been living off grid in a Scandinavian forest you will have certainly been treated to one of their jewel-coloured puff sleeve dresses on your feed.

It’s the brainchild of best friends, stylists turned fashion influencers Jeanette Madsen and Thora Valdimars. The pair met back in their editor days at COSUME magazine, before identifying a huge gap in the market for luxury dresses at a reasonable price point. We’re glad they filled it.

Their mission is to create affordable, well-designed dresses for every occasion that you’ll keep on ‘rotation’ through the seasons. Made out of eye-catching materials, quirky prints, bold colours and sexy and fun silhouettes, their designs completely subvert the minimal Scandinavian aesthetic. Think 80s puffed sleeved, figure hugging ruched midis, thigh-high hems and crystal embellishments.

Their dresses came to market just as we’re teetering on the brink of embracing maximalism all over again. They have inspired a wave of fashion followers to ditch their casual evening wear and seize the fun of dressing up again.

The Scandi duo are well-versed in intuitive and nonchalant dressing, their personal mix-and-match aesthetic landing them a cult following way before the launch of Rotate. They pair trainers and girly maxi dresses, sports tops and sexy boots, perfect slouchy knits with workman trousers, glitter heels and oversized suiting. Their styling choices are enviable in their effortlessness and with a combined following of 296k, the pair are well and truly grounded in their ability to influence our styling inspiration and wardrobes.

With Rotate, Ganni, Cecilie Bahnsen, Malene Birger, Stine Goya and Saks Potts, it’s no wonder Copenhagen Fashion Week has risen up the ranks as a serious contender on the international fashion scene. As show season rolls in, Thora and Jeanette are here to give us some insider knowledge on where to shop, eat and be seen in the Northern city of style.

THE PLACES TO SHOP IN COPENHAGEN

jerome

WEBSITE: Jerome Vintage

ADDRESS: Gammel Kongeve 105, 1850 Frederiksberg

HOURS: Tuesday—Friday 11AM—6PM, SATURDAY 11AM—3PM

FOLLOW: @jerome_vintage

PRICE POINT: ££

VERDICT: “Has beautiful vintage pieces from both high-end designers but also from more unknown brands that are fabulous and in good condition. It’s a small store with carefully selected items.”

Birger christensen

WEBSITE: Birger Christensen

ADDRESS: Østergade 38, 1100 København

HOURS: Monday & Thursday 10am—6pm, Friday 10am—7pm, Saturday 10am—5pm, Sunday 11am—4pm

FOLLOW: @birgerchristensen

PRICE POINT: ££

VERDICT: “Has beautiful vintage pieces from both high-end designers, but also from more unknown brands that are fabulous and in good condition. It’s a small store with carefully selected items.”

storm

WEBSITE: Storm Fashion

ADDRESS: Store Regnegade 1, 1110 Copenhagen

HOURS: Monday—Thursday 11am—5.30pm, Friday 11am—6pm, Saturday 10am—4pm

FOLLOW: @storm_copenhagen

PRICE POINT: £££

VERDICT: “Is also a concept store, but it’s more street and urban. It houses brands such as Off-White, Sacai and Marine Serre.”

B'eau Marché

WEBSITE: B'eau Marche

ADDRESS: Ny Østergade 32, 1101 København

HOURS: Monday—Friday 10am—6pm, Saturday 10am—5pm

CAFE: Café Vins: Monday—Friday 8am-midnight, Saturday 9am—midnight

FOLLOW: @beaumarchecph

PRICE POINT: ££—£££

VERDICT: “This Is a French Café come furniture store and is the best place to go treasure hunting. They really have their own aesthetic and have brands and items you won’t find elsewhere in Copenhagen.”

Paustian

WEBSITE: Paustian

ADDRESS: Niels Hemmingsens Gade 24, 1153, København K

HOURS: Monday - Saturday 10am—6pm, Sunday 11am—4pm

FOLLOW: @paustian_dk

PRICE POINT: £—££££

VERDICT: “An old gem that just opened a new store in the centre of Copenhagen. They house all the high-end furniture brands and if you are looking for something specific they go out of their way to locate and bring it to Denmark for you.”