Experience

Jacquemus Is Opening A Florist

For one week only…

26.03.2021

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Horticulture has really outdone itself this year. Be that an increasing obsession with magnolia trees, an ever-growing house plant collection (and thus, much time spent googling how to keep them thriving), to regularly self-gifting an artfully arranged floral display. Harnessing the power of nature has been a grounding force for many over the last year (and an easy solution to pep up a drab WFH set up).

And, while florals for spring is hardly a ground-breaking notion, it’s a sentiment we’ll happily recycle when the new beginnings season beckons. A sentiment that French fashion designer Simon Porte Jacquemus is fully behind this season, as he unveils his debut flower pop-up shop in Paris this weekend. Christened Les Fleurs, the store will be open from March 27 until April 3, and run by the designer himself and his team.

“I’ve always been passionate about flowers, they are my constant source of inspiration”, explained Jacquemus, who dreamed about opening a flower shop one day, (he already has a cafe Le Citron and a Mediterranean style restaurant Oursin in the Galeries Lafayette Champs-Elysées store in Paris). Adding: “I also wanted to share something other than clothes at this particular time”.

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The bouquets come wrapped in fabrics from previous collections and will be available online for a delivery or a pickup in Paris (the exact address will be unveiled when clients make an order, to avoid massive gatherings). There is only one bunch available: ranunculus. The designer has selected the flowers together with his friends from the South of France, the florists from Les Fleurs de Paul, run by the Abeille family. Often referred to as the roses of spring, ranunculus exist in more than 600 variations and can bloom at your home, if treated properly, for more than a week. On his website, Jacquemus recommends to change water every 2-3 days, and to cut the base at an angle to allow better water absorption. For the moment, the pop up is an exclusively Parisian affair. But, judging by the Instagram reception, we suspect it’s only a matter of time before the project expands to other territories. We wait with bated breath.

images | @jacquemus

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