It’s crazy to think that only a decade ago, Instagram didn’t exist. Inspiration for our homes would come from magazines, television, trips abroad and friends' houses. From the windows of department stores, where a 60s faux lounge set up would convince you of a chair’s suitability, and the need to approximate something similar in your own home. I don’t mean to sound so millennial. So how did the world function without an app that instructs you on what to buy and how to furnish your flat, but Instagram has, without doubt, changed the world of interiors.
Through the photogenic prism of an iPhone, interiors come into their own. Zoom in. Scrutinise every inch. Bookmark posts for a rainy day. And if you’re organised, subcategorise them into folders. Maybe there’s one for jaunty-shaped headboards, another one for the expert use of reclaimed wood, or a certain style of sink (scalloped, perhaps). No matter what your style, these accounts are worth a follow.
Rachel Chudley is revered in design circles. Her grid, a moodboard of references and projects past and present, is abound with inspiration. What her self-shot pictures lack in quality and finesse, her rooms make up for in treasures and eclecticism. If you fear you’ll succumb to trends, Chudley’s maverick approach will steer you in an altogether more magical direction.
“Hey AD, I’m [enter obscenely famous celebrity’s name] and welcome to my home.” Yes, Architectural Digest needs no introduction. Elements of it, a modern day, wildly more tasteful version of MTV cribs. OK, so it featured Drake’s multi-storey car park of a house, but there’s also Dakota Johnson’s perfect green kitchen and Kendall Jenner’s Spanish style hacienda. In truth, all the interiors are outstanding. Of course they are. They’ve got real guts. Real commitment to the vibe at large!
A design-driven estate agency that specialises in spaces with architectural merit, whether a loft in a former factory, a brutalist ex-council flat, or an unreasonably big barn conversion. No doer-uppers, here. Have a gawp, go on.
Charlie Porter, founder of TAT, is the kind of prolific poster that never gets on your nerves. A constant stream of gloriously layered and decorated rooms, from Tetbury to Tuscany.
Residing in Yorkshire, Lucas confounds the stereotype that things up north are drab and grey. With little time for the pretentious recesses of the interiors world, he sells a sensibility: rustic, cosy, familial. His table settings, filled with twinkling dinner candles, exquisite glassware and potted paper whites – all against a backdrop of wall to wall bookshelves – are something else.
If you’ve ever dreamt of living in LA, presumably in a strikingly white, laid-back home, Amber Lewis is a must follow. Soothing and serviceable, you’ll want to swipe everything you own off every surface and start afresh.
Nadine is as informative as she is funny. Having started the renovation of her London Victorian terrace, bought with partner Julius at the start of lockdown, her account charts the realities of renovating during a pandemic. From ripping up their front garden, to replacing lead water paper to levelling floors, she does it all with an affable charm.
Not exactly Sottsass’ Instagram – that would be impossible as the designer is now dead – rather, a hypnotic homage to his body of work, and all that inspired him. The millennial pink, wavy resin mirror is but the tip of the iceberg.