It’s crazy to think that only a decade ago, Instagram didn’t exist. Inspiration for our homes would come from magazines, television, trips abroad and friends' houses. From the windows of department stores, where a 60s faux lounge set up would convince you of a chair’s suitability, and the need to approximate something similar in your own home. I don’t mean to sound so millennial. So how did the world function without an app that instructs you on what to buy and how to furnish your flat, but Instagram has, without doubt, changed the world of interiors.
Through the photogenic prism of an iPhone, interiors come into their own. Zoom in. Scrutinise every inch. Bookmark posts for a rainy day. And if you’re organised, subcategorise them into folders. Maybe there’s one for jaunty-shaped headboards, another one for the expert use of reclaimed wood, or a certain style of sink (scalloped, perhaps). No matter what your style, these accounts are worth a follow.
Eleanor Cording-Booth lives in the Barbican, an experience that she details on Instagram, with fascinating morsels about the famously brutalist estate. Her home styling is sensational, mixing ceramics she's swiped from sellers with bigger, more statement pieces, made by, say, fine furniture designer Alfred Newall. Oh and you'll spot the odd wavy lampshade, which are from her own collaboration with Munro and Kerr. Dropped in small batches, they're disappear in seconds, so you must move quick. Her weekly must-buy edits will introduce you to a whole host of new designers, makers and shops. Be prepared to part with some cash.
Laura Jackson has been known to cross seas to source the perfect cabinet. Her home, a veritable and visual feast of second-hand wares, makes a convincing case for hunting around. Pretty much everything in it has had a previous life, from her kitchen from Retrouvius that was once an Italian church floor, to her loo that once belonged to Mark Owen, of Take That fame. Giving Instagram an insatiable appetite for tadelakt, there are few Pinterest boards that her bathroom, with its salvaged Water Monopoly dupe bath, doesn't feature on. Jackson regularly asks her 140,000 plus followers for their input, and most thrillingly, she often sells pieces that she longer wants.
When fashion designer Jessica Horton and art teacher Robert Leech bought this east London terrace, they wanted to do everything themselves with no hired help. It seemed wholly ambitious, but oh how they've thrived, taking tasks that many would run for the hills from, such as removing pebble dash and ripping down ceilings, wholly in their stride. The laying of the reclaimed bricks in the courtyard was nothing short of addictive.
Nigel Slater has one of the most exquisite homes in London. No scrap that. The country. His feed, a soothing samescape of lush, pebbled gardens, and high ceilinged Georgian rooms, filled with reclaimed wood, linen sofas and antique art, will cleanse your palette and your feed. Lurid colour and riotous patterns? Pah! Begone.
Rachel Chudley is revered in design circles. Her grid, a moodboard of references and projects past and present, is abound with inspiration. What her self-shot pictures lack in quality and finesse, her rooms make up for in treasures and eclecticism. If you fear you’ll succumb to trends, Chudley’s maverick approach will steer you in an altogether more magical direction.
“Hey AD, I’m [enter obscenely famous celebrity’s name] and welcome to my home.” Yes, Architectural Digest needs no introduction. Elements of it, a modern day, wildly more tasteful version of MTV cribs. OK, so it featured Drake’s multi-storey car park of a house, but there’s also Dakota Johnson’s perfect green kitchen and Kendall Jenner’s Spanish style hacienda. In truth, all the interiors are outstanding. Of course they are. They’ve got real guts. Real commitment to the vibe at large!
A design-driven estate agency that specialises in spaces with architectural merit, whether a loft in a former factory, a brutalist ex-council flat, or an unreasonably big barn conversion. No doer-uppers, here. Have a gawp, go on.
Charlie Porter, founder of TAT, is the kind of prolific poster that never gets on your nerves. A constant stream of gloriously layered and decorated rooms, from Tetbury to Tuscany.
Residing in Yorkshire, Lucas confounds the stereotype that things up north are drab and grey. With little time for the pretentious recesses of the interiors world, he sells a sensibility: rustic, cosy, familial. His table settings, filled with twinkling dinner candles, exquisite glassware and potted paper whites – all against a backdrop of wall to wall bookshelves – are something else.
If you’ve ever dreamt of living in LA, presumably in a strikingly white, laid-back home, Amber Lewis is a must follow. Soothing and serviceable, you’ll want to swipe everything you own off every surface and start afresh.
Nadine is as informative as she is funny. Having started the renovation of her London Victorian terrace, bought with partner Julius at the start of lockdown, her account charts the realities of renovating during a pandemic. From ripping up their front garden, to replacing lead water paper to levelling floors, she does it all with an affable charm.
Not exactly Sottsass’ Instagram – that would be impossible as the designer is now dead – rather, a hypnotic homage to his body of work, and all that inspired him. The millennial pink, wavy resin mirror is but the tip of the iceberg.