Culture

YouTube's new project: Black Leaders in Fashion

Ft. Virgil Abloh, Naomi Campbell and Grace Wales Bonner

14.10.2020

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YouTube has just released its new fashion programming focused on Black talents in the fashion industry. This project is a part of the video platfrom’s commitment to amplify Black voices and support Black Lives Matter movement.

So what's in it? There's a fashion film “Thinkin Home” by Jeano Adwards about eight young men lost in the streets of Jamaican town Portmore, trying to find their way back home. Each is very dapper in Grace Wales Bonner's SS21 collection. There are fashion shows, for example, Louis Vuitton Men’s SS21 collection and a selection from Africa Fashion Week. There's an interview with Nigerian-American beauty guru Jackie Aina by Naomi Cambell; talks with Black fashion designers such as Stella Jean and Jerry Lorenzo (his label of luxury low-key basics, Fear of God, is one of the hottest brands in Los Angeles), and how-to-guides from fashion consultant and designer Tremaine Emory (best known by his alias Denim Tears).

Talent runs the gamut from big industry names like Virgil Abloh and Samuel Ross whose streetwear label A-COLD-WALL* merges British working-class uniforms with elements of Savile Row tailoring, to rising stars like Adebayo Oke-Lawal who insists that his label of African urban streetwear, Orange Culture, is more than just a clothing line, but a cultural movement. There's also Laduma Ngxokolo who creates sublime colourful knitwear pieces for his brand Maxhosa, and Felisha Noel (a New-Yorker with Grenadian roots, who's famous for her lifestyle brand Fe Noel and counts Beyoncé among her fans. At the moment there are 13 videos, but YouTube more YouTube promises much more content, in due course.

“YouTube is the home for diverse voices and perspectives and we have a unique opportunity to use our platform to spotlight Black fashion talent and grow their audiences on YouTube”, says Derek Blasberg, head of fashion and beauty, YouTube. “This past year alone, we’ve seen incredible content that lifts up diverse voices and the programming we’re debuting today and in the coming years builds upon this work. Now, more than ever, it’s vital to not only support but center on our Black creators, brands, designers and fashion professionals”.

You can watch it here

Images | internet_jeano

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