Kanye West's first Presidential Campaign Video

“To live up to our dream, we must have vision”


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Kanye West is serious about his ambitions to run for President - apparently. Yesterday afternoon, 22 days before the general election, the notorious rapper, producer and fashion designer released his first ad, dropping the one minute thirty second video to his nearly 40 million Twitter followers, with the caption “we stepping out on faith”.

“What is America’s destiny? What is best for our nation? Our people? What is just? True justice? We have to think about all these things together as a people," asks Kanye while standing in front of a black and white American flag. “To contemplate our future, to live up to our dream, we must have vision. We as a people will revive our nation’s commitment to faith, to what our constitution calls the free exercise of religion, including, of course, prayer. Through prayer, faith can be restored.”

In the video West focuses on religion and the importance of faith and family values (both, according to him, can build a better country). He urges his voters to "write in Kanye West" on their ballots. He won't officially appear on ballots, because he only announced his intention to run on the July 4, which meant he missed some important deadlines. He does however, qualify for 13 states as an independent. In California, he's even listen as an option for vice president.

As West’s monologue continues, we can see imagery of families dining at a table, people praying and firefighters saving the world. We can also have a look at some of the archive pictures of young Kanye with his family. The video ends with a formal line: “I am Kanye West and I approve this message”.

The chances of him acting as a third-party spoiler are slim, but this is 2020.

Watch here.

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