From Andy Warhol takeovers to immersive light installations, BURO. gives you the inside scoop on the rise of the ‘artcore’ revolution in retail
What kind of shopper are you? A quick survey suggests our habits in this area of our lives has metamorphosized somewhat. For me, an average Saturday spent between the ages of 12-17 years old looked something like this: High Street-hopping and dissecting every silhouette and colourway option to find The One (outfit). These days, if I can steal a blissful free afternoon at the weekend, I’ll more likely be found lurking in a London art gallery for a culture fix before heading to the closet bar. I love the endorphin-high of a new outfit, but time is the new luxury and the World Wide Web will sort my style woes in ten minutes, right?
However, with the rise of fashion boutiques installing blockbuster art collections to rival Tate Modern’s, the IRL store is making a comeback. A place to hang out, browse art and, okay, maybe purchase something along the way (though, by no means necessary). From Andy Warhol takeovers to immersive light installations, check out BURO.’s scoop on the ‘artcore’ movement re-energising retail. Let’s head in, shall we…
1930s folding screens, Salvador Dalí prints, 1950s mahogany boxes and vintage floor lamps: The Row’s Instagram is pure interior escapism. Inside the luxury fashion brand’s new London home in Mayfair – which fortuitously used to be an art gallery - it is just as considered. Featuring art by John Chamberlain to James Turrell, the Olsen twins worked with the architect Annabelle Selldorf (currently designing an expansion for The Frick Museum in New York) to transform the space, packed with art deco and French mid-century accents.
When she’s not writing hit TV shows, in her spare time Lena Dunham finds it healing to paint the likes of Mia Farrow to Kate Moss; describing herself as a ‘passionate watercolor hobbyist’ whose favourite subjects are ‘complicated women.’ For the month of October, Dunham’s paintings are displayed in Christopher Kane’s Mount Street store, in which she depicts nine female friends during the intimate moments between dressing. ‘Lena’s personality is more-ish,’ Kane explains. ‘She has the best sense of humour and her openness is compelling. Her art is the same. Capturing women in moments of transition when their true self is revealed, Lena’s watercolours are candid, playful and provocative – I really love them.’
Louis Vuitton’s newly renovated London flagship on New Bond Street, masterminded by architect-come style scenographer Peter Marino, is what kaleidoscopic dreams are made of. Fitted with 43 artworks by 25 renowned artists, from Josh Sperling’s Bingo Bongo Bongo, 2019, Tracey Emin’s Love Is What You Want, 2011 to Anna Morris’ colourful sculptures in the Ready to Wear salon.
Saint Laurent Rive Droite Paris - the former home of cult concept store Collette - is a ‘cultural and creative concept store’, bringing together photographs, artworks and sculptures from White Cube Gallery for a new in-store exhibition titled 'Dark Shadows.’ On display until December, the Anthony Vaccarello-curated exhibit features iconic works from the likes of Robert Mapplethorpe, Richard Serra and Ed Ruscha.
‘Fashion is more art than art is,’ Andy Warhol once said. Inspired by the Pop Art icon’s infamous Silver Factory in midtown Manhattan in the 1960s - a melting pot of creativity and hedonism - Victoria Beckham recently showcased 12 works by Andy Warhol in her flagship store in partnership with Sotheby’s. ‘I have always been interested in contemporary art and David and I have been collecting for a long time now,’ Beckham explains. ‘I remain fascinated by the stories the pieces shown in my store tell, and hope others that visit will feel the same.'
The new commerce mood is to create an atmosphere akin to an ever-changing gallery space. Luxury fashion boutique Browns East in Shoreditch - designed in collaboration with London based architects, Brinkworth - have commissioned electric art collaborations in-store with the likes of Liz West and Duran Lantink to incorporate free-standing elements that allow the room(s) to be completely transformed in a matter of minutes.