ZARA BEAUTY WILL SOON BE IN YOUR MAKE-UP BAG

Certified cruelty-free, 100 per cent vegan and refillable, ethics are at the fore - which for a global giant like ZARA, is progress and then some. For maximum ease - and ultimate satisfaction - all products, bar the lip glosses and nail polishes are magnetic, meaning replacement bullets and shadows click comfortably into ‘forever’ packaging. Of the 130 plus products, you'll find lipsticks, eyeshadow palettes, bronzers, brushes, eyeliners and nail polishes, all housed in futuristic, unmarked and slightly slanted (inspired by the Z in ZARA) packaging. Pleasingly for lean, post-lockdown bank balances, every one comes in under £20. As Zara’s head of beauty Eva Lopez-Lopez describes, its “colours and happiness and joy” - a tonic to a tiresome and tired-faced year of little, if any, make-up. In this context, a coral or cerulean eyeshadow makes perfect sense. But if painting your eyes feels too much of a swing on the audacious side, how about sunshine-yellow nail polish? Or a soft-focus red lip?

On an increasingly crowded bathroom shelf, this collection stands out. And it will do in stores too, in polished and mirrored, standalone sections, manned by specially trained experts. Word to the wise? Set a release date reminder now to stock up on the beauty goods: May 12th.