Beauty

Beauty.HYPE: VB + AB = Ultimate Power Serum

Victoria Beckham By Augustinus Bader is the master multi-tasker we’ve struggled to keep secret till now.

Phoebe McDowell | 05.02.2020

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There are few beauty products so fabled. Not since Creme de La Mer’s Moisturising Cream, anyway. Rumours swirled about Augustinus Bader’s The Cream, its formulation and its German biomedical scientist creator. Et voila. Without spending a single penny on advertising, the blue and gold pot was prolific. Held in the hands of every person you’d ever want to know the skincare regime of. And yes it’s £125, but surely for that price people will stop you on the street to ask of your regime, and you’ll tell them that you swiped your cabinet clean to make room for a stalwart product that’s revolutionised your life, your perception of science and indeed, your own attractiveness.

And it's just got better, because following the launch of Cell Rejuvenating Priming Moisturiser with Victoria Beckham Beauty, Dr Bader has bestowed the line with something new, a Cell Rejuvenating Power Serum, to create a dyad of skin-refining brilliance. The texture - a serum - is a first, but the technology remains the same - yes 'TFC8', the 'Trigger Factor Complex' that everyone cites (ok, that skincare obsessives cite), but few understand. All you really need to know is that it activates stem cells and boosts them into healing/ renewal mode. In addition, there’s a cleverly assembled group of actives. Niacinamide for uneven tone and texture, hyaluronic to quench, and vitamin E to offset pollution. It launches when skin is especially bad. When words like 'healthy', 'clear' and 'radiant' belonged to a time pre-Brexit and pre-January. £180 is a lot, we know, but the dividends are good and glowy, and not just for you, but also the environment. Yes, the uber chic frosted and pipette-topped bottle is recycled and recyclable, because fully dismantlable, each bit can be put in its proper recycling stream. See, even your local council would approve. 

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