Beauty

Cardi B Is Launching Haircare, Okurrr

And it's less about selling product and more about education, apparently

31.03.2021

Save
Share the story
Link copied

Celebs and the beauty industry go hand in hand. After lending their faces to campaigns, they want a slice of the financial pie too. We might sound it, but we're not wholly cynical, because who can deny that Fenty reinvented the wheel, setting new standards for 40+ shade ranges, and providing us with innovative and game-changing products and formulas in the process. And so we report on the news that Cardi B is launching haircare, with the same open-mindedness, because her primary goal is apparently, to teach the masses about “Afro-Latina hair”.

“This year I will be coming out with a haircare line... I think [it is] time for people to educate themselves on nationality, race and ethnicity," the singer wrote on Instagram. It comes after she received bizarre and offensive comments from fans on a video of her natural hair. “Being Hispanic/Latina don’t make your hair long, don’t make your skin light or don’t make your face features slim specially if you come from Latin countries, from the Caribbean islands. DNA has something to do with your hair not your nationality but guess what you can always maintain your hair … And one more thing, not everyone that speaks Spanish is Mexican”.

ADVERTISEMENT. CONTINUE READING BELOW

We don't know much yet, though we imagine her viral magic mask will make an appearance (for the uninitiated, she credits one avocado, two eggs, a scoop of mayo, and some black castor oil with making her hair grow from her shoulders to her waist). And because she's been testing it on her 2-year-old daughter, Kulture, we're guessing it's natural. We're afraid there won't be many curl products. “I don’t care much for curl pattern cause my hair don’t really curl I usually braided so I focus more on growth for mine. For my daughter I focus on growth & moisturizing her curls so I been mixing ingredients for her,” she explained. Nevertheless, from some who doesn't do anything by halves, we're intrigued.