Beauty

WHAT’S YOUR 2021 BEAUTY PERSONALITY?

For the eco-conscious, the animal lovers and those who simply love make-up

11.01.2021

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THE NEWLY MINTED VEGAN

Jasmine is listening. She sees you David. She hears you Greta. She now scuttles wistfully past the butchers and heads for Health is Wealth, where sauerkraut and organic tampons reign supreme. Her commitment to Veganuary extends beyond the kitchen. On January 1, she flung open her bathroom cabinet and rashly binned the bad stuff, as if a Haribo-hating mum on Wife Swap. Her shelves are now replete with products free from whale bile, and shark intestine and the chin hairs of bearded dragons, and not only are her new wares kind to animals, but also to Jasmine’s compliment count. Her spots are in hiding (thanks, EradiKate), her sometimes pallid skin is now radiant and her eyes look as if she’s slept for eternity – could be REN, or the fact that she’s on furlough. Either way, she's a picture of health.

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THE ECO WARRIOR

Alicia may have taken three return flights to the Tropics in 2020, but this year she’s vowed, no, not to cut down on excessive travel in a pandemic, or at all, actually, but to use carbon neutral brands, because every little helps, right? While she loves Fiji Water, she knows it’s silly to import water from the South Pacific, even if bathing in it is, apparently, the only solution to her undiagnosed skin condition. She’s found lots of planet-friendly brands that fit her minimalist brand aesthetic. Case in point: FORGO, a Swedish export that bears exquisitely chic resemblance to another Swedish brand that rhymes with tirado. The glass bottle is refillable and the soap inside it comes in powder form. Alicia simply adds water to activate, before posting on Instagram as part of a bathroom still life comprising three gold rings, a glass of tap water and a bamboo toothbrush.

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THE MAKE-UP MANIAC

Come rain or shine, lockdown or liberation, Layla will be wearing a full face of make-up. She’s got the skill of a Gen Z TikTok’er but the execution of Michelangelo, which is to say, by god she looks good. With highlighter that isn’t blinding, but heart-stoppingly beautiful (from influencer Jamie Genevieve’s new brand, by the way) a Zoom seldom goes by without a request for her to share some of her secrets. Most recently, it was how she’d so mixed the oranges from Pat McGrath’s eyeshadow palette, which, so expert, looked like a programmed Dulux machine job. Now she’s just waiting for someone to notice her eyeliner flicks that are, if she does say so herself, as neat as Nike ticks – thanks be to Ruby Hammer’s precision liner.

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