Love them or hate them, the now iconic Martin Parr Gucci Beauty images that launched the Gucci makeup collection have now been plastered on four huge walls around the world. As such that gap-tooth smile from Dani Miller, the lead singer of punk band Surfbort has been resurrected with a vengeance.
If you're someone who cannot visit LA without being photographed in front of Paul Smith’s iconic pink wall, this news is right up your street, as it were. But is it actually anywhere near your street? Is it worth dropping a pin and schlepping to either Mexico City, New York, London or Milan? That is for you and your instagram feed value to decide, but should you want to visit the Art Wall on our home soil, it's just off Brick Lane in East London.
The giant 'Art Walls' are undoubtedly a great canvas to promote Gucci’s creative director Alessandro Michele’s ideology that real beauty lies in imperfection. That the use of makeup “should not mask but rather evidence the flaws and imperfections that make us human,” hence the smudged lip on a perfectly-imperfect smile. (The model’s music also reinforces this, with lyrics that focus mainly on mental health, sexuality, politics and social media).
With the images and the walls he hopes “to disrupt the traditional idea of makeup as a tool for attaining an ideal of aesthetic perfection”, and instead champion self expression with makeup.
To this point, we have already declared our love for a great Gucci lipstick (“One swipe, I’m all yours” said our Beauty Director in this matte lipstick review), but the ArtWalls campaign demands attention from a whole other audience. So for those influencers who are seeking an upgrade on their pastel house in Notting Hill or the velvet booth in Palm Vaults backdrop, this might just be it.
(If you want to get the look, the shade is Rouge à Lèvres Satin 25* in Goldie Red, FYI.)